Graphic Designer And Online Sales Development

Work location: On-site

Reports to: Director and Business Manager 

Key relationships: Product lead (business manager), website developers, purchasing manager, sales teams, online retailers, suppliers, warehouse managers, printers.

POSITION SUMMARY

We are seeking a talented in-house Graphic Designer with packaging design and Online content creation experience to join the Boyle Industries team. As the Graphic Designer, you will play a key role in producing engaging graphics for various print and digital media that effectively communicates with the target audience and are aligned with the strategic and commercial objectives. The position will also drive and implement promotional marketing initiatives. You will ensure that the designs reflect our brand's image and engages consumers across various touchpoints, both in the retail environment and Online. You will also assist the team with production design as needed. The ideal candidate will have a strong background in graphic design for product packaging and knowledge in online technologies

Key Responsibility Area #1: Graphic Design

Packaging, print and brand design:

• Developing concepts and sub-brands for new product ranges while maintaining and adhering to the company’s brand guidelines.
• Carry out the packaging design process, from trend research to presentation-ready renders/3D mock-ups, through to the creation of the print-ready artwork in a fast-paced environment.
• Designing product packaging for everyday and seasonal arts and craft products to meet strict delivery deadlines.
• Designing and updating print materials including, but not limited to, flyers, posters and business cards.
• Drawing and/or adjusting packaging die lines in Adobe Illustrator according to the packaging size requirements. 
• Design and write product assembly instructions for craft products.
• Create written content and product blurbs.
• Ensure labelling on packaging meets the Australian safety standards.
• Assist with checking and approving artwork proofs and samples. 
• Liaising with international suppliers regarding artwork.
• Create and optimise graphics for online use, including, but not limited to website banners and images, social media posts and Online advertisements.
• Create sales marketing materials for sales team.
• Actively keep product image library up to date.
• Creating internal signage including, but not limited to warehouse shelf labels.

Photography:

• Photographing products, retouching, deep etching and resizing images to use across online platforms, social media, and marketing material. 
• Product lifestyle photography.
• Assist with creating finished examples of craft products to photograph and use across printed and digital materials.

Key Responsibility Area #2: Content Creation (visual and written content)

• Create and update all visual and written website content including images, product descriptions, product prices, banners, category images and brand logos. 
• Create and upload social media marketing images and videos.
• Plan, write, design, and execute email marketing campaigns to send our wholesale customer database via Mailchimp. 

Key Responsibility Area #3: Online Sales Development

• Manage and maintain the Magento 2 ‘multi-store’ e-commerce website.
• Listing all new products on the e-commerce website.
• Merchandising and categorising all products online. 
• Plan, co-ordinate and execute Online Sales events and promotional activities.
• Maintaining accurate stock levels for all products listed online across our ‘multi-store’ e-commerce website and third-party websites. 
• Maintain and update the wholesale catalogue on the sales platform, Field Folio.  
• Submitting our product range to third-party online retailers for drop shipping.
• Liaise with developers to ensure optimal website functionality. 
• General website troubleshooting.
• Actively improve the website

Requirements

• Tertiary qualification in graphic design or related field.
• Extensive experience across Adobe Create Suite, most notably, Illustrator and Photoshop.
• Strong understanding of photography.
• Strong copywriting skills.
• Must have excellent, written, reading and spoken English; preferably as a first or second language.
• High level of attention to detail .
• Proficiency in Microsoft Excel.
• Experience with product and packaging will be advantageous.
• Website and content management knowledge.
• Excellent eye for colours, typography, patterns and layouts.
• Must have a legal right to work in Australia.

Please note: any application without a portfolio and cover letter will not be considered.

Qualities

• You have a passion for design.
• You have a keen interest in craft and consumer goods.
• Keen eye for detail to ensure top standards.
• The ability to collaborate in the team and accept constructive feedback. 
• Self-motivated and proactive.
• Effective time management.
• Able to confidently manage and deliver multiple projects simultaneously.
• Must be able to work with minimal supervision.
• Must be a team player, able to work in a fast-paced office environment with others.