Growth editor

Who are we?

AAP, Australia’s national news agency, has been creating and delivering independent, trusted news and imagery for almost nine decades. It proudly operates as a non-profit organisation, delivering fact-based and non-partisan journalism to hundreds of media outlets for the benefit of all Australians.

AAP FactCheck is an editorially independent unit within AAP. It aims to minimise the spread and impact of misinformation and disinformation, bring greater accountability to public discourse, and support the development of media literacy skills. AAP FactCheck adheres to the highest editorial and fact-checking standards, is accredited with the Poynter Institute’s International Fact-Checking Network, and is a third-party fact-checking partner to both Meta and TikTok.

The role

The AAP FactCheck Audience Growth Editor is a key operational role reporting directly to the AAP FactCheck Editor. Your core purpose is to design and implement an effective audience growth strategy that drives following and engagement across all social platforms and channels, and increases publication rates and engagement across traditional media and diverse audiences. 

You will be responsible for developing creative content rooted in AAP FactCheck’s work, and sharing this content in a variety of ways to ensure we are meeting audiences where they are. Optimising our messaging to target Culturally and Linguistically Diverse communities, new and existing AAP Newswire clients, and younger audiences is a core focus, as is growing publication rates within traditional media.

The 12-month contract comes with hybrid working conditions requiring attendance at our Sydney head office. Other working arrangements will be considered for the right candidate. 

Responsibilities:

• Redesign our audience growth strategy for social and traditional media to take advantage of emerging trends, platforms, channels and publications to support our audience and engagement goals.
• Create and distribute audiovisual and other content designed to drive engagement across various social platforms, messaging channels, and diverse audience demographics.
• Work closely with AAP FactCheck’s editorial team and attend daily meetings to ensure content distribution aligns with our core values and is informed by the contemporary and emerging mis- and disinformation environment.
• Build, engage and interact with new audiences while deepening our connections with valued clients and current audiences.
• Consult with internal and external stakeholders to increase publication rates for our core content.
• Proactively identify opportunities to improve core and social media content using analytics data, audience and external stakeholder consultation and new technologies where appropriate.
• Report monthly using data and analysis on progress towards strategic audience growth targets and where future opportunities lie.
• Help design and implement strategic social media campaigns with relevant and targeted content.
• Contribute to the ongoing development of AAP FactCheck

Who are you?

• Minimum of five years experience in journalism/social media.
• Ability to create, script, film, edit and publish compelling native written and audiovisual content for a broad range of social media platforms and channels, and advise other team members engaged in similar activities.
• Ability to evaluate analytics data from social media activities, analyse findings and make recommendations for changes and improvements.
• Experience designing social media strategies that take advantage of emerging trends and channels, build brand identity and increase audience recognition.
• Strong team player with the ability to work flexibly and independently as required.
• Strong organisational skills with the ability to manage multiple responsibilities with varied deadlines.
• Excellent interpersonal skills and ability to build good working relationships with internal and external stakeholders, including Culturally and Linguistically Diverse communities.
• Accountable and accepting of feedback.
• Ability to maintain the highest standards of accuracy, impartiality and fairness and commit to AAP's journalist Code of Practice.

Desirable skills 

• Experience designing and implementing strategic social media campaigns targeted for diverse platforms, channels and audiences.
• Proficiency in Arabic / a second language.
• Tertiary qualifications

Expressions of interest are invited from candidates with a diverse range of backgrounds reflecting modern Australia. We strongly encourage applications from candidates with proficiency in languages other than English. (Applicants must have the right to work in Australia.)

Please send a cover letter and resume to ****@aap.com.au by 5pm Monday, February 26, 2024.