Growth Marketing Specialist

Who we are

At Flip, we have a clear vision to create insurance that people love, we're a start-up backed by HCF, Australia's largest not-for-profit health insurer. We specialise in affordable, on-demand, accidental injury cover offering lightening fast protection for common injuries. We operate in Australia and selected countries overseas, allowing users to pay by the day, week, or subscribe monthly. as part of our dynamic team, you'll contribute to reshaping insurance for the young and active demographic.

About the role:

We are seeking a smart, fun and passionate Growth Marketing Specialist to join the Flip adventure! You will get to work in a fast-paced, innovative team comprising ex-founders, top tier consultants, and venture builders. Get ready to learn and gain firsthand experience in marketing innovation and general start-up wizardry. 

What you will do:

You will have the opportunity to get involved in a range of different capabilities across our scaling start-up and will directly contribute to the marketing goals of Flip, along with helping to drive growth across the complete marketing mix.

Marketing & Growth

• Lead all digital marketing initiatives such as blogs, social media posts and customer case studies. This includes campaign planning, briefing, freelancers and agencies, and distribution of content.
• Manage an ongoing product marketing strategy to attract new customers and retain existing ones
• Optimise content using SEO and customer journey best practices to increase customer education.
• Plan and manage campaign calendar
• Work closely with Insurance, Product and Sales Teams to refine marketing collateral
• Lead website copy updates in line with product launches and updates
• Consider UX and SEO writing best practices across web and app
• Work with key partners to deliver Flip messaging across partner channels

Customer Success

• Hosting and managing interviews with customers and claimants to gain insights
• Review, test and make adjustments to web copy, based on customer feedback
• Liaison with Customer facing teams such as partners to ensure consistent product language

Who we are looking for:

• Passionate about tech, activities and adventure
• High attention to detail
• Strong written communication skills
• Good internal and external communication skills
• Curious and a good problem solver
• Confident and happy taking ownership
• Strong work ethic and a passion for working in a start-up environment
• 3-5 years in a professional work setting ( marketing preferred )

Ideally you will have experience in:

• Content marketing
• Prior knowledge in HTML and CSS
• Writing copy for marketing materials
• Planning and managing a campaign calendar

Culture & Benefits 

Working in the health insurance industry, we know how important it is to prioritise the wellbeing of our own people. We want to provide you with the skills and tools you need to support your own wellbeing journey, so that you can be at your best. This includes: 

• 50% subsidy on HCF Private Health Insurance 
• 18 weeks Parental Leave for all new parents 
• Mental Health & Wellbeing programs 
• Discounts to HCF’s entire suite of products; Life, Pet and Travel Insurances 

Growing your career at Flip is a priority for us. We fill approximately 40% of our roles internally!!  To support your growth and development we have many learning opportunities internally and externally with study leave and study assistance to further support.  

Flip is committed to maintaining an inclusive and collaborative work environment. We aim to have a workplace that is welcoming and safe for all our employees, irrespective of their unique characteristics including age, ethnicity, cultural or spiritual background, gender identity, disability, education, and socio-economic status. All suitably qualified applicants will receive equal and fair consideration for employment. All potentially successful candidates will be required to complete background checks prior to confirmation of employment. If you require any adjustments to assist you in making your application or throughout the recruitment or onboarding process, please reach out to Talent Acquisition – *******@hcf.com.au to discuss. 

We encourage applicants to submit their applications at their earliest convenience, as at Flip, we review applications as they are submitted, and may have filled the role prior to the job closing date.