AddressSkinKandy are industry leaders in the body piercing and jewellery industry with over 65 stores across Australia and New Zealand. Our mission is to provide our customers with unique, personal pieces of art to elevate their style and make a statement. We are a youth fashion brand, revolutionising an industry and driving a passion to offer the SkinKandy experience to a global customer base in this fast growing category.
The Opportunity
At SkinKandy we are enjoying a rapid growth journey with a new store opening every couple of weeks and in addition, we have further international market growth aspirations. This is a thrilling time for our brand. We have already disrupted the market and established SkinKandy as the largest Body Piercing and Piercing Jewellery retail business globally.
We are optimistic and excited about our future and are looking for great talent to join us on our continued global expansion. We have a unique opportunity for a Head of Brand, Digital and Marketing to join our SkinKandy HQ team and lead our Customer Growth journey.
The Role
As Head of Brand, Digital and Marketing you will lead the strategic development and execution of our brand initiatives, Digital and Marketing, including ownership of the customer and loyalty program. In this pivotal role, you'll shape our brand perception, engage our community, and foster enduring connections with our customers, all while supporting a rapid store and brand growth both locally and abroad. If you're passionate about pioneering revolutionary brands and crafting unforgettable experiences, we would love to hear from you.
Key Responsibilities
- Strategic Brand Leadership: Develop and execute a comprehensive brand strategy that epitomises SkinKandy’s values and vision
- Creative Direction: Define and articulate our brand identity, positioning, and messaging to ensure consistency and relevance across all touchpoints.
- Digital leadership: Define and articulate our brand experience digitally, through positioning, messaging, and digital trade/performance to ensure consistency and relevance across all touchpoints.
- Marketing and Campaign execution: Define and articulate our marketing and campaign direction and manage the execution across all channels.
- Engagement and Activation: Craft innovative brand activation campaigns and initiatives to captivate and inspire our target audience and community.
- Customer Experience Enhancement: Identify opportunities to elevate the customer brand experience across all channels, including digital platforms and retail locations.
- Cross-functional Collaboration: Collaborate closely with the product, operations, and retail teams to align brand initiatives with business objectives.
- Performance Analysis: Monitor and analyse key performance metrics to assess the effectiveness of Brand initiatives and offer data-driven recommendations for optimisation.
- Global Insights: Adapt strategies to meet the diverse needs of our planned global customers, considering regional nuances, cultural differences, and economic trends
- People Leadership: Inspire and empower the marketing team to achieve exceptional results and foster a culture of creativity and innovation.
Skills & Qualifications
- Proven experience in brand management or related roles, preferably in a consumer-facing industry.
- Strategic thinking with a visionary mindset.
- Excellent communication skills with an ability to influence, engage and inspire other stakeholders to drive collaboration and alignment
- Highly organised with an ability to thrive in a fast-paced environment whilst navigating a dynamic working environment
- Strong leadership abilities with a proven track record of building and motivating high-performing teams.
- Ability to collaborate effectively with cross-functional teams.
- Deep understanding of customer behaviour and market trends.
Working at SkinKandy HQ
Based at SkinKandy HQ in Maroochydore on the beautiful Sunshine Coast, this key role offers a competitive salary along with the opportunity to work with dynamic professionals as we continue our global brand growth!
We enjoy a collaborative workspace at HQ and we are happy to discuss relocation assistance with the successful candidate for this exciting opportunity.
#freetobe
At SkinKandy we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We strive on creating an equal employment environment where everyone from any background can be themselves
Apply below or reach out to *************@skinkandy.com to learn more about this unique and exciting opportunity!
