Influencer & Social Media Coordinator

Born in 2011, THE ICONIC disrupted the entire Australian retail industry by pioneering the concept of 'online fashion'. Now, we're ANZ's leading online fashion and lifestyle retailer - a fashion technology company with over 2.2 million active customers who shop with us each and every day. But we're not just about selling products. Our community loves us because we're anchored by our values. We Dream Big, we're Customer Obsessed, we have Style in All We Do, we know that People Our Our Greatest Asset, and we're always Stronger Together.
Our dynamic Communications team are the creative and strategic minds behind THE ICONIC's PR, Influencer, Social and Internal Communications. We are a passionate, curious and creative team and we are all about building community and fostering meaningful engagement with our customers, our ICONITES and our partners.
Reporting to the Influencer & Social Media Manager, our new Influencer & Social Coordinator will be an integral part of our team to identify purposeful partnerships with creators and drive engagement on our social channels, and help drive traffic to THE ICONIC's app and website through compelling and engaging content that is focussed on creating value for our community.
Your Day-to-Day Responsibilities
Social:

• Stay up to date with social trends, challenges and app features to support the growth of strategies that will increase THE ICONIC's follower count and engagement rate on THE ICONIC's social channels.
• Collaborate with your team to brainstorm and ideate Social and Influencer ideas
• Content planning and scheduling for one of THE ICONIC's social accounts.
• Foster and maintain an active community of followers by responding to comments, messages, and engaging with our Social Media audience as part of our broader community management strategy.
• Build community outside customer enquiries
• Spearhead all contests and giveaways.
• Cross functional collaboration with the Creative Marketing Team and Customer Marketing Team to plan and schedule content in alignment with THE ICONIC's Go-to-Market campaigns, brand campaigns, product launches, and events.
• Support the Influencer & Social Manager to review, analyse and report on the performance of creator partnerships, using data and insights to make informed decisions and improvements. Share these insights with the marketing team to optimise future content strategies.
• Ensure reporting is completed in a timely manner.

Influencer & Creator

• Reporting to the Influencer & Social Manager, execute end-to-end collaborations with creators that aligns to our master Communications strategy (specifically Influencer).
• Collaborate with your team to support our relationship with our external partner on 'Always On' influencer / creator activity, as well as direct influencer management.
• Continuously source and outreach new and upcoming creators that align with our tone of voice, attitude, personality and brand behaviour in order to meet our objectives.
• Assist with the development of creator content briefs and ensure that all content submitted adheres to social guidelines and best practices prior to posting.
• Work with your team to identify opportunities to support execution of influencer content and / or campaigns end-to-end.
• Pack and assemble send outs and mailers to creators for THE ICONIC campaigns, brand campaigns and product launches*.
• Order fulfilment and facilitate ad-hoc gifting requests for creators.
• Raising POs and invoices for creator campaigns and projects.
• Ensure reporting is completed in a timely manner.

Essential Skills, Knowledge and Experience

• You have at least 2+ years experience working in Social Media.
• Positive attitude, willingness to learn, and eagerness to take on new challenges
• A creative mind, able to think of ideas that haven't been done before (for gifting, initiatives, events)
• Exceptional knowledge of influencers on Instagram, TikTok and YouTube
• You have strong communication, creative and storytelling skills, with the ability to create content that drives value for our communities
• You have a collaborative attitude and a proactive approach to problem-solving.
• Ability to work independently and as part of a team.
• You're known for your eye for detail, accountability and excellent organisational / multitasking skills.
• You know how to be agile in your approach to work and can pivot easily
• You have an enthusiastic and curious attitude, and a genuine love of our brand.
• As a digital native, you approach everything app and mobile first.
• You have a Bachelor's degree in Marketing or Communications or a related field, or equivalent reputable experience in Influencer Marketing, Social Media and/or Public Relations.

Life at THE ICONIC
Here's what to expect when you join THE ICONIC:

• Flexible working. We offer a hybrid and flexible working model so you can do your best work in a way that works for you
• The learning collective. Get your knowledge fix with our learning days, hackathons and access to LinkedIn Learning
• Parents at THE ICONIC. Access to our parental leave program and an extra day off for your kids' first day of school every year
• Birthday leave. Enjoy a paid day off for your birthday and an ICONIC voucher to treat yourself
• Curate your style. No matter what your style is, we have got you covered with our Amazing staff discount and our famous sample sales
• Wellbeing. Access to our discounted gym memberships and wellbeing programs
• People first. Access to our Employee Assistance Program for you and your family
• Volunteer days. Work as a Charity Partner with Thread Together for society and environmental change.
• Furry friend. We are a dog friendly office for anyone who wants to bring their fur baby to work.
• Refer a friend. Enjoy a $4,000 referral reward for successfully placing a referral

We are committed to making it easy for everyone to apply. If you require accessibility support or any adjustments during the recruitment process, please send an email to
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