Social Media Content Coordinator

Pet Circle

Social Media Content Coordinator

We believe every pet deserves better

Why Pet Circle
Visit Pet Circle profile

At Pet Circle, we want to create a world where pets and their families are healthy, happy and spend more time together - and we are looking for fantastic people to help us do that!

Over the past ten years, we’ve scaled to become one of Australia's Top 5 eCommerce companies and the No.1 player in the Online Pet industry. We will accelerate our growth as we continue on our mission to disrupt the way that pet parents discover & shop for the products they love.

The pet industry is booming (it’s a $15billion dollar industry!) and pets are holding bigger spaces in our hearts and homes than ever before. Online penetration of the pet industry is going to grow exponentially in the next 5 years. This is a unique opportunity in your career to be part of our exceptional growth story!

Founded and headquartered in Sydney, our team is now over 700 people strong and are based across Australia, New Zealand and the Philippines.

About the role

We are looking for a passionate Social Media Content Coordinator to join our team in a newly created position to support the expansion of our social team and help increase engagement and brand awareness across both organic and paid social channels.

In this role, you will work across the full eco-system of social networks - from organic content, paid campaigns, community management, to influencers and creators. This role works to support both community engagement and paid reach campaigns across TikTok, Facebook, Instagram, and Pinterest. As part of our in-house team, you will develop Social Media Content in our studio, office, warehouse and at home to support new and interesting products.

Key to this role will be managing the day-to-day content creation across social platforms, including developing content ideas, bringing ideas to life by creating fast lo-fi videos and executing across organic and paid platforms. You will also play a key role in building and coordinating our content creator and Influencer program to support in-house content. Working hand-in-hand with our PR and Organic Social Media Manager, as well as other key team members this is a cross-functional role, where you will be able to bring your social expertise to support wider business goals. 

To be successful in this role you’ll need 2-5 years experience in an integrated marketing agency, PR agency, retail brand or media outlet managing Social Media accounts, have excellent content creation skills AND you must love animals!!

Your responsibilities:

• Evolve and bring to life the Social Media strategy
• Manage Social Media Content creation, including shoot production for low-fi content
• Film and edit Social Media videos using CapCut, quickly turning around content to jump on platform trends
• Manage our Social Media Content calendar, including scheduling and uploading content to our Social Media accounts via Hootsuite
• Coordinate our Content Creator and Influencer program, including finding and supporting new creators
• Lead the day-to-day management of paid Social Media ads across TikTok/Meta and support with post copy
• Prepare and execute weekly and monthly reports, deriving actionable insights to present to the wider team 
• Support our customer experience team with Social Media community management
• Collaborate with the wider marketing team and partner agencies to develop Social Media campaigns in line with key sales and integrated campaigns
• Support the Organic Social Manager across external content briefs
• Manage product ordering for shoots and content creators

What you'll be responsible for

• 💙 Social Media Content Creation
  

  Create visual and written content that is optimized for Social Media channels to achieve specific goals

• ✌🏼 Influencer Marketing
  

  Partner with people who have specific influence and presence to promote a brand and its product or service

• 💲 Paid Social
  

  Analyze and optimize targeted advertising on social platforms to reach specific audiences

Skills you'll need

• 👥 Collaboration
  

  Works with others by being open, clear in communication and listening to achieve goals

• 🧩 Creativity
  

  Generates multiple innovative/new/novel ideas to solve a problem

• ✍🏼 Written communication
  

  Writes in a clear and structured format to convey information and ideas effectively to a target audience

Applying with Hatch

Pet Circle is using Hatch to accept applications for this role. Hatch helps you demonstrate your fit, no matter your background.

Learn more about Hatch