Integrated Content & Campaigns Manager

• Develop and deliver content and campaign strategies to amplify our global brand and reputation
• Work creatively and collaboratively with colleagues from across the University
• Brilliant benefits and a flexible hybrid work environment!

About the Role
Are you a content marketing and campaigns leader with a passion for building high performing teams and developing great talent? Are you creative, strategic, collaborative and great with stakeholders? Partnering with the Associate Director of Integrated Marketing & Engagement, you'll develop tiered, university-wide platforms, content strategies, and targeted campaigns for key markets.
This role is all about collaboration, working with colleagues to launch and manage content and campaigns across the University. You'll master the platforms and channels that connect us with diverse audiences, using data-driven insights to achieve stellar brand and reputation results. Ready to make an impact?
Your responsibilities will include:

• Deliver and maintain a tiered communications messaging framework and associated content strategy and plan to help bring the university's brand, education, research and faculty amplification strategies to life.
• Lead the development, execution and evaluation of Integrated Content and campaigns as required.
• Deliver and maintain an annual calendar of major positioning and communications initiatives to enable effective and efficient cross-functional collaboration.
• Work with colleagues across the University to drive an integrated editorial approach to position the University's global leadership

Who we are looking for
We are on the hunt for a master communicator, teamwork champion and strategic thinker. You should be able to craft impactful campaigns, forge senior partnerships, conquer complex projects. Join us and build something extraordinary.
You will also have:

• Extensive work experience within a relevant marketing and communications field and tertiary qualification in marketing, communications, finance, business or a related discipline or an equivalent combination of relevant experience and education/training.
• Marketing experience in a similar role within a large complex environment, developing and implementing strategic brand marketing and content strategies to effectively engage audiences.
• Expertise in Integrated Content development and execution strategies, including digital media platforms. Deep experience leveraging constituent insights to contribute to the development of differentiated brand awareness and positioning programs

For further information regarding responsibilities and requirements please refer to the attached PD.
To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.
This role requires current valid work rights for Australia.
Your new team - “Advancement, Communications and Marketing“
University's Communications and Marketing function provides strategic, advisory and operational services to support the academic mission and the University strategy. It fosters a culture of best practice and collaboration across the University's communication and marketing teams and stakeholders and uses data-driven insights to inform decision-making across the University.
What we offer you!
In addition, we offer the opportunity to be part of a vibrant community and enjoy a range of benefits including generous leave provisions, salary packaging, health and well-being services, and discounts on graduate courses. For more information check out page!
The University of Melbourne
We're tightly connected with the community, both at home and abroad. We take pride in our people, who all contribute to our mission to benefit society through the transformative impact of education and research. Discover more via and stay connected with our stories and people on .
Be yourself
The University of Melbourne values the unique backgrounds, experiences, and contributions that each person brings to our community and welcomes and celebrates diversity. First Nations people, those identifying as LGBTQIA+, parents, carers, people of all ages, abilities, and genders, and people of diverse ethnicity, nationality, and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information please visit page.
We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require reasonable adjustments, please contact Kim Groizard at , with an email containing your name and contact details for a confidential discussion. Please ensure your email is titled "Reasonable Adjustments Request".
Aboriginal and Torres Strait Islander Applicants
We aspire to be the University of choice for Indigenous Australians, with unprecedented investment to attract, nurture, and retain Aboriginal and Torres Strait Islander students and staff. Tangible support through a range of programs and initiatives will ensure that you personally succeed and flourish while at the University of Melbourne.
For further information, including our 2023-2027 Indigenous strategy please visit -
Join Us!
If you feel this role is right for you, please apply with the following documents:

• Resume
• Cover Letter outlining your interest and experience

Please note that you are not required to respond to the selection criteria in the Position Description.
If you have any questions regarding the recruitment process, please feel free to contact Susan Bradley via email at , ensuring that you include the Position Number and the Job Title as the subject. Please do not share your application to this email address.
Advertised: 11 Jan 2024 12:05 AM AUS Eastern Daylight Time
Applications close: 29 Jan 2024 11:55 PM AUS Eastern Daylight Time