Junior Web Analyst

My client is rapidly expanding data analytics company situated in Sydney. The organisation specialises in data analytics

My client is rapidly expanding data analytics company situated in Sydney. The organisation specialises in data analytics, aiding clients in conducting Google Analytics audits and setup, devising measurement strategies, implementing digital analytics, creating data visualizations, and executing performance marketing initiatives. The company's forte lies in delivering profoundly analytical and inventive solutions that foster the growth of clients' online businesses.
Position overview:
The Junior Web Data Analyst is tasked with the responsibility of executing and upholding web tracking through Google Tag Manager and Google Analytics to guarantee the accuracy and reliability of client data. The role also involves working with BigQuery, crafting basic SQL queries for data extraction, and generating insightful reports using Data Studio and Power BI.
Key Responsibilities:

1. Tracking Implementation: Installs, configures, and maintains tracking codes via Google Tag Manager to precisely collect web data for clients.
2. Google Analytics Management: Sets up and oversees Google Analytics 4 properties, events, audiences, and conversions to monitor the performance of clients' websites.
3. BigQuery: Learns and utilizes BigQuery to extract data, writes fundamental SQL queries to obtain pertinent information, and analyzes extensive datasets.
4. Report Construction: Produces interactive and visually appealing reports and dashboards using Data Studio and Power BI, effectively communicating key insights to clients.
5. Data Quality Assurance: Continuously monitors data quality, addresses tracking issues, and ensures the integrity and accuracy of client data.
6. Analysis and Insights: Examines web data to identify trends, opportunities, and areas for improvement, providing actionable insights to enhance website performance.
7. Collaboration: Collaborates with cross-functional teams and clients, including marketing, project managers, and analytics leads, to comprehend requirements and align data tracking with business objectives.
8. Documentation: Maintains documentation of tracking implementations, SQL queries, and reporting processes.
9. Training: Stays abreast of the latest industry trends and tools related to web analytics, offering training and support to team members as needed.

Qualifications:

• Holds a Bachelor's degree in a relevant field such as Computer Science, Information Systems, or Business Analytics.
• Possesses basic knowledge of web analytics tools, including Google Analytics and Google Tag Manager.
• Familiarity with BigQuery and the ability to write basic SQL queries is advantageous.
• Proficient in data visualization tools such as Data Studio and Power BI is a plus.
• Exhibits strong analytical and problem-solving skills.
• Demonstrates excellent communication and teamwork capabilities.
• Displays attention to detail and a commitment to data accuracy.
• Self-motivated with a willingness to learn and adapt to new technologies.