Marketing Advisor

A bit about us

Occupational Therapy Australia (OTA) champions occupational therapists to support their community. As Australia's professional association for occupational therapy with over 12,000 members across Australia, OTA fosters evidence-based practice, enables lifelong learning and promotes the future of occupational therapy. We are incredibly proud of the work we do in delivering professional development, advocacy, practice standards, collegial networking, and broader member services, and we have big goals over the coming years. This is where you come in!

What does the role involve

This new role in a growing team is responsible for bringing to life a range of end-to-end marketing campaigns and projects. Reporting to the Manager, Marketing and Communications, and working as part of a broader Membership and Engagement portfolio, this role will suit an experienced marketing operator who can develop and deliver a range of multi-channel product, event and brand campaigns and projects for the association.

What responsibilities form part of this role?

• Develop, deliver and measure the impact of below the line campaigns for membership growth, including retention and acquisition, product marketing, and event marketing.
• Develop and deliver marketing and communication strategies that effectively promote OTA.
• Prepare written and digital materials to ensure successful engagement with the members and stakeholders
• Contribute to the development of the OTA brand and implement a range of innovative strategies and programs, which engage and excite our members and ensure that the OTA brand is consistently represented, distinctive and recognisable.
• Work with key internal and external stakeholders to deliver upon project requirements and organisational objectives.
• Cultivate and maintain effective working relationships with internal team and look for opportunities to improve work practices and processes.

Specific skills/qualifications needed

The sort of person we seek for this role, will likely have:

• Tertiary qualification in marketing or a related business discipline (advantageous, but not essential).
• Experience working in a membership association or on membership-like campaigns.
• Experience with end-to-end multi-channel marketing campaigns that achieve ROI.
• Excellent creative thinking and strategy skills.
• Extensive experience with segmentation, insights and developing with content for various social media channels (paid and organic), web content, and SEO/SEM.
• Experience developing and implementing email marketing campaigns.
• Familiarity or experience with CRM and CMS tools, Canva, Photoshop, Monday, SharePoint and Campaign Monitor (or equivalent products).
• Experience working with and managing external suppliers to deliver impactful work is highly desirable.
• Reliable and consistent work ethic, with a willingness to work around any tech or data barriers.
• Experience developing and implementing content and projects aligned to organisational strategy, engaging a range of audiences across different channels.
• Excellent content writing and communication skills.
• Demonstrated experience working with content for various social media channels (paid and organic), web content, and SEO/SEM.
• The ability to work around any tech or data barriers.
• A history of being results-driven, self-motivated and passionate about working in the healthcare space.

Why you should work with us

We’re small enough that your marketing campaign and ideas will likely make a big difference, but we’re large enough so that are opportunities to shape the way OTA markets its products and services. You’ll be joining a dedicated broader team with a fun and hardworking culture who love what they do.