AddressReporting to the Australia and New Zealand (ANZ) Marketing Manager, the Marketing Assistant plays a crucial role in enhancing the efficiency and effectiveness of our marketing operations. This position is instrumental in offering comprehensive administrative support to the marketing team, managing and assisting with our CRM and digital marketing platforms, ensuring accurate data entry and coordinating the logistics for various marketing events.
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders-empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.
Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.
Experience
- Tertiary qualification in a marketing related field
- A strong interest in Marketing; previous work experience in marketing or business preferred, including internship(s)
- Experience with database management
- Proficiency in Microsoft Office package (Word, Excel, PowerPoint and Outlook), including analysing large data sets in Excel with functionalities such as VLOOKUPS and pivot tables
- Basic analysis skills with the ability to translate results into report form
Personal Capabilities
- Willingness to learn and develop, with a strong sense of curiosity
- A strong sense of accountability to take responsibility for the completion of your job function, with flexibility to assist with other tasks as required
- Maturity, empathy, tact and discretion regarding handling confidential/sensitive information
- Strong interpersonal skills; you enjoy building relationships and possess excellent verbal and written communications skills
- Ability to deliver results under pressure and within tight timeframes
- Excellent organizational and project management skills; you're adept at managing competing priorities and working to tight deadlines
- Proactive nature; you're interested in the bigger picture, constantly identifying ongoing opportunities for improvement whilst being resourceful and responsive
Event Administration
- Assist with all aspects of client event logistics from initial coordination through to execution, ensuring every detail is meticulously managed
- Engage in the procurement and liaison process with venues, speakers, and suppliers, including caterers and stylists, to ensure the event's success
- Manage the nomination and invitation workflows within our CRM, including tracking RSVPs and monitoring attendee participation to ensure a comprehensive follow-up
- Provide thorough administrative support for events, which includes preparing essential materials such as RSVP lists, name tags, seating charts, and schedules
- Execute post-event activities, including the distribution of thank-you and feedback solicitation emails, creating and analysing post-event surveys, and compiling metrics and feedback for future improvement
CRM & Contact Database Management
- Manage CRM (MS Dynamics) diligently by regularly processing new data uploads to keep contact and company records current
- Provide support to the business in ongoing contact review efforts
- Offer expert assistance on any CRM-related inquiries
Marketing Activity
- Craft and distribute communications materials such as emails, invitations, and newsletters, ensuring they align with our brand guidelines, using Salesforce Marketing Cloud and Marketo
- Create event landing pages and registration forms to facilitate participant engagement and streamline event management
- Contribute to the monitoring and analysis of email engagement metrics, assisting in the compilation of reports that gauge the success and impact of our email marketing efforts
- Proactively address and manage mail returns and email bounces, identifying issues and implementing corrective actions to maintain high deliverability and engagement rates
- Track press activity and provide a regular press activity report to the global team
- Provide any other administrative support needed by the marketing team
BCG's marketing team drives the firm's reputation as a thought leader. We work to strengthen and protect BCG's brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
