Marketing Campaign Manager, Growth

Job Description:If you could create the best digital bank in Australia, what would it look like? How would it make life easier? And what would you do to create a 6-star customer experience?We're wondering the same thing.We're building something newWe're building the new AMP Bank: a fully digital bank with new products, delivered via a mobile app with killer features, to make banking easy for everyday Australians and small businesses. No paperwork. No red tape. No complicated processes or confusing financial chat. Just simple, smart banking; a tap away. The way banking should be.We've got the tech. We've got the approach. We just need the team to help us take AMP Bank to market in early 2025 and make it the best digital banking experience Australia's ever seen.We need industry stirrer-uppersYou know: non-conformers. Those who are compelled to do something different. Who care enough about the customer to ask the big questions no one else will. Who want to know what if. What if we tweaked this, or toggled that. You zig when everyone else zags, disagree without being disagreeable, and love the rush of starting something new.Specifically, Marketing Campaign Manager, Growth not boxed in by job titleAs the Marketing Campaign Manager, Growth you will be helping us to deliver this exciting new division. The purpose of this role is to support delivery for achieving customer growth and onboarding targets for Personal Banking and Home Lending Direct and Digital. This will be achieved by designing, executing, and optimising multi-channel digital and direct Marketing Campaigns to acquire and onboard new to bank customers across each portfolio to achieve annual acquisition plans and aligned with the Bank's vision to be a digital-first Bank. The role will span but is not limited to traditional and digital marketing and events.You'll make an impact by;

• Working with the Senior Marketing Manager, Growth to contribute to the creation of the annual marketing activity plan in line with consumer, product, distribution and Group brand objectives and annual business targets.
• With digital and direct marketing subject matter expertise across strategy and execution, full responsibility for development of the overarching customer acquisition and onboarding strategies for both Home Lending and Personal Banking; with seamless implementation working collaboratively with the broader Marketing function and Bank stakeholder group.
• Ongoing analysis and reporting of performance will be a focus, in particular to uncover performance insights and learnings with robust data points that lead to ongoing continuous improvement. Fluency is required in utilising data and analytics to track campaign performance, optimise campaign performance and conversion in real time, and report on key performance indicators to stakeholders ensuring targets are achieved.
• As part of the overall customer acquisition and onboarding strategy, create, seek out and surface fresh ideas and opportunities to do things differently and test & learn - how can the acquisition and onboarding strategy deliver more fully onboarded customers with greater efficiency and productivity (time/cost).
• Build effective partnerships with key Bank stakeholders to enable close collaboration with Bank to develop a strong understanding of both Home Lending and Personal Banking portfolios - market drivers, pricing strategy, target audience definitions, proposition and offer development and appropriate measures of success.
• Build effective partnerships across the broader Marketing function, including with agency partners, to ensure digital and direct campaigns are engaging, effective, complement brand activities and align with product launches, promotions, and key events.
• Focus channels requiring creative asset development and production, media planning and content creation and production include but are not limited to paid search, social media, email marketing, affiliate marketing, display advertising and owned channels including amp.com.au, MyAMP app, eDMs and NBIs.
• Ensure all digital and direct acquisition and onboarding Marketing Campaigns and activities are consistent with customer value propositions, advertising, and creative guidelines.

What matters

• Previous experience defining, implementing, and optimising digital marketing strategies across channels, and preferably within the Banking sector and specifically Small-to-Medium Business Banking.
• Experience in delivering small business marketing and working with product and technology teams to develop and optimise Small Business customer acquisition and onboarding experiences preferred
• Broad technical understanding of direct and digital marketing strategy, CX, channels and platforms, including email, social media, search and display advertising.
• Understanding of digital marketing trends and emerging technologies.
• Appropriate tertiary qualifications or preparedness to undergo studies in marketing or relevant commercial degree and/or experience.
• Starting with the customer in mind
• Being curious, always asking why, what and how
• Playing as one team, making the Bank's goals our own.

What doesn't matterYou don't have to be from the finance world, as long as you're tech-minded and obsessed with creating 6-star customer experiences.Imagine the lovechild of a fintech startup and a big fourAgile and hands on meets established and fully resourced. That's kind of who AMP Bank is.We're setting up a whole new, digital business, building solutions our customers have asked for, and shaping how that business runs. Only we're doing it with the backing of a tech platform that works (the same tech that fuelled Starling Bank's success in the UK) and the financial muscle of AMP's 170-year heritage.Take that. Add you. Shape who we become.Right now, we're taking the best of AMP's current culture, borrowing from successful neobank cultures and creating something entirely new. So, there are still a lot of unknowns.But you'll be part of the original squad, setting the tone for who we become.You'll help us build the new AMP Bank from scratch, and shape the culture the wider AMP business adopts. A lot of it will be trial and error and making mistakes, so you need to be comfortable with things not always going to plan. We are.And we're 110% in this together. So, you won't go it alone, but you will be called to muck in and play your part. This is no place to hide. We want your ideas to be heard and celebrated. It's about moving fast, working together and being transparent in everything we do.This is how we'll make AMP Bank happen.It's all of the fun, with none of the financial riskThis is your greenlight to take a sledgehammer to traditional banking and build a meaningful digital business from scratch. One that's so simple, smart and savvy, people write songs about it. Only, instead of the sleepless nights and cashflow worries that come with the startup phase, you'll have the tools, money, team and salary of a fully-fledged business. It's all of the fun of a startup, with none of the personal risk.So, roll up your sleeves. There's work to be done.Sure, it's going to be a fast, furious, challenging ride. It's new for us too. But that's the thrill of it. So, roll up your sleeves and burn your suit. There's work to be done.Let's build the bank you wish existedLet's get rid of the old school, the outdated and bank statements collecting dust on kitchen benches. And make AMP Bank the relatable, customer-obsessed bank we know it can be.