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SalaryWe are partnering with a premium SaaS platform providing enterprise messaging services. who are on the lookout for a new Senior Marketing Coordinator.ABOUT THE ROLE:
Title: Marketing Coordinator
Location: South Melbourne
Base salary: $80k to $90k + superRESPONSIBILITIES:
- Develop and manage Google Ads campaigns to increase brand visibility, drive traffic, and generate leads.
- Monitor campaign performance, analyse metrics, and optimize strategies to improve ROI.
- Stay updated on industry trends and best practices in Google Ads to ensure campaigns are competitive and effective.
- Create visually compelling graphics, including digital ads, social media posts, email templates, and website assets.
- Develop content briefs for various marketing initiatives, ensuring clarity and alignment with strategic goals.
- Publish content across multiple channels, including our website, email marketing campaigns or automation workflows (within HubSpot), landing pages, and social media platforms.
- Conduct market research to identify industry trends, customer needs, and competitive landscape.
- Analyse marketing data and metrics to evaluate campaign performance and identify areas for improvement.
- Bachelor's degree in Marketing, Communications, Graphic Design, or related field.
- 3+ years of Marketing experience, or a related field.
- Proven experience in Google Ads management, with a strong understanding of PPC advertising and campaign optimisation.
- Proficiency in graphic design software such as Canva or Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Preferred but not essential, experience using Hubspot, or a similar CRM.
- Excellent written and verbal communication skills, with the ability to craft compelling content.
- Strong analytical skills and the ability to interpret marketing data to drive decision-making.
- Creative thinker with a passion for innovation and staying ahead of industry trends, including the use of AI.
- Understanding of routes, SMS technology and the escalation procedure with partners.
If this is something you are interested in applying for then please submit an up-to-date resume through this advert. If you have any questions, then please reach out directly to Mike Wilson on mwilson@morganconsulting.com.au
