Marketing Director - Anz

The Company
We're excited to be partnering once again with McCain Foods - a privately owned multinational company and a leader in the frozen food industry. Beyond its renowned French fries and potato products, McCain manufactures a diverse range of quality products, including appetizers, pizzas, vegetables and prepared meals across both grocery retail, QSR and foodservice. 

A well-loved, heritage brand in Australia, the company's ongoing growth is attributed to the support of the McCain family, a dedicated team of professionals, a strong commitment to research and development, new product innovation, and strategic acquisitions. In Australia and New Zealand, McCain Foods has over 1,100 employees, five production sites, and a robust sales presence in major cities.
The Marketing Director role at McCain Foods is a highly critical role, that plays a pivotal part in the company's ambitious expansion plans and long-term business strategy, encompassing strategic leadership, commercial planning, along with change and transformation requirements. The role involves overseeing the ANZ Marketing function, making it a rare opportunity for a senior marketing leader. 
 
Benefits

• Competitive salary package, car allowance and STIP bonus
• Hybrid & Flexible Working Opportunities
• Central Work Offices
• Collaborative and inclusive work culture
• L&D opportunities at a local, regional and global level
• Long-term Global Opportunities & Succession Planning
• Significant Marketing Budgets

The Role
The Marketing Director, with a deep understanding and extensive career of dynamic marketing, leadership, category growth and product innovation will and will have a real vision to set out the growth agenda and steer the direction of the long-term brand marketing strategy for McCain Foods. You will: 

• Develop and articulate a clear and innovative long-term Marketing strategy which is aligned to the business’s 5-year vision.
• Oversee brand positioning, messaging, and identity, ensuring consistency across all consumer touchpoints. 
• Drive initiatives that enhance brand equity and loyalty.
• Collaborate closely with other key departments such as Sales, Category, R&D, and Operations to ensure integrated and cohesive strategies that drive overall business success.
• Drive innovation in product offerings and packaging, ensuring alignment with consumer preferences and market trends
• Work closely with the R&D & Sales teams to bring new and exciting products to market.
• Lead the development and implementation of comprehensive digital marketing and e-commerce strategies to optimise online presence, customer acquisition, and retention.
• Champion a customer-centric approach, ensuring that marketing initiatives enhance the overall customer experience and build strong, lasting relationships with our consumers.
• Inspire and lead a high-performing marketing team, providing mentorship, guidance, and fostering a collaborative and creative work environment that increases team engagement.
• Integrate sustainability and social responsibility initiatives into marketing strategies, aligning with corporate values and meeting the expectations of socially conscious consumers.

About You
As the Marketing Director, you'll be expected to bring strategic vision, analytical and commercial acumen, and the ability to make decisions that drive positive change. You'll also have:

• 15 years’ experience in marketing, sales or consumer insights within the FMCG sector.
• Proven experience in building differentiated brands and brand equity in an FMCG environment.
• Strong understanding of digital marketing, e-commerce, and the evolving landscape of consumer behaviour.
• Exceptional strategic thinking, analytical, and decision-making skills.
• Innovative mindset with a keen eye for market trends and consumer insights.
• Strong commercial acumen and financial know-how in the retail FMCG context.
• Strong people management skills and demonstrated ability to lead and inspire cross-functional teams in a fast-paced and dynamic environment.
• Outstanding story telling ability to enable connection with our audience on a deeper level, communicate complex messages effectively, and create a lasting impression that goes beyond the transactional aspects of our products.
• Excellent communication skills and strong ability to influence people and build strong relationships with both internal and external stakeholders and customers

 
Finally, you'll be a real problem solver; proactively looking for improvement and positive change with a “can do” mentality and ‘out of the box’ thinking.

For More Information 
For a brief, confidential discussion about this role or your next career move, please contact Emma Whitting on 0432442*** or ****@millerleith.com.au