Marketing Manager

About us

Flexihire, a proudly 100% Australian Owned company, is a premier equipment hire provider with 17 branches across Queensland and northern New South Wales. With a commitment to quality service and a wide range of equipment available for hire, we pride ourselves on delivering excellence in every aspect of our operations.

Qualifications & experience

• Degree in Business, Commerce, Marketing, Communications or similar
• Minimum 5 years experience in a digital marketing role with knowledge of SEO, SEM
• Experience managing external marketing agency relationships
• Proven track record in digital marketing management, web development & maintenance using a CMS
• Proficiency in digital marketing tools and platforms, including Google Analytics, Google Search Console, social media management tools, and email marketing software
• Proficiency in data analysis, insights interpretation, and using analytics tools
• Excellent communication and interpersonal skills, fostering effective collaboration

Tasks & responsibilities

• Develop and implement annual marketing plans to meet company and business objectives and enhance brand visibility
• Plan and execute digital and media marketing campaigns, including SEO, SEM, email marketing, social media advertising, radio and billboard
• Manage the company's online presence, including the website, digital assets (Google/Bing listings) and social media channels. This includes content development including video production, copywriting and image sourcing
• Understand and implement local SEO strategy to ensure our branches remain highly visible in local search results on Google and other platforms including Bing
• Analyse marketing data,including GA4 and Google Ads and other key performance indicators to measure campaign performance, assess ROI, and provide actionable recommendations for improvement
• Collaborate with sales and operations teams to create effective sales materials including catalogues, brochures, sales aids, presentations and other promotional materials
• Oversee the production of marketing materials, both digital and print, ensuring brand consistency and quality
• Cultivate and manage relationships with external agencies and partners to support marketing efforts and maximise resources
• Manage and maintain all brand and digital assets including logos, product and branch images

Benefits

• Flexible working arrangements including part time and working from home will be considered.
• Attractive remuneration package available