AddressAt State Library Victoria, we believe that access to information and stories builds knowledge, strengthens community and inspires our future. Our recent redevelopment transformed our services and spaces, enhancing our role as a driver of Victoria’s education, innovation, tourism and creative industries.
- Seeking a people leader with expertise in brand and marketing
- VPS 5.1, salary between $106,534- $117,716 + superannuation.
- Employee benefits include a 10% discount at Readings bookstore and Mr Tulk Café.
About the Library
State Library Victoria is Australia's oldest public library and one of the first free public libraries in the world.
We believe in the power of knowledge to change lives. Free to access and open to all, the Library enriches the cultural, educational, social and economic lives of all Victorians.
The Library preserves and shares the stories of Victoria and the world, and is a major destination for stimulating cultural experiences, contemporary debates and community-driven collecting. We encourage learning, exploration, imagination, and creativity by opening up possibilities for all Victorians.
About the opportunity
The Marketing Manager is responsible for strong brand position and profile. The role oversees marketing support and advice across the Library.
Working closely with the Branch Head, Communications Manager and Content and Creative Manager, the Marketing Manager contributes to delivering integrated marketing and communications activities for the organisation.
The Marketing Manager leads a team who is responsible for the brand guidelines and execution, audience research, strategic campaigns to develop audiences (including members) and contributes to the CRM integration for the Library.
As the Library brand ambassador, the Marketing Manager leads the execution of the brand strategy and ensures the brand is embedded at all visitor internal and external touchpoints.
About you
The ideal candidate is an inspirational and can-do people leader with advanced knowledge of marketing, digital and communications concepts.
In addition, you will come to us with:
- Tertiary qualifications in marketing or related discipline, or equivalent work experience.
- Demonstrated experience in creating and leading marketing strategies, engaging content and materials, preferably in a cultural or government institution.
- Demonstrated experience leading and motivating a team to deliver quality operational outcomes.
- Demonstrated experience in utilising evaluation metrics and insights to inform marketing plans and campaigns.
- Demonstrated experience in building and enhancing organisational audience development through marketing initiatives.
- A proven track record of success in establishing and maintaining outstanding relationships with a range of internal and external stakeholders.
State Library Victoria is a child-safe organisation. A valid Working with Children Check will be required before commencing.
State Library Victoria promotes a workplace that actively seeks to welcome and value the unique contributions of all people. We strongly encourage Aboriginal and Torres Strait Islander peoples, people with disability, people from cultural and linguistical diverse backgrounds, LGBTIQ+, D/deaf, disabled, neurodivergent people and people of all ages and abilities to apply.
How to apply
Please click the Apply button to submit your application via Careers.Vic.
The following documents should be attached to your application:
- Resume
- Cover letter (maximum 3 pages) summarising how you meet the key selection criteria in the Position Description and the About You section of the advertisement.
(For more information on format and content of your application, please see Preparing Your Application on the Careers.vic page).
Enquiries
For a confidential discussion about the opportunity, please contact Ben Starick (Interim Head of Brand and Audience Development) at ********@slv.vic.gov.au.
For assistance with the application process please contact us at **********@slv.vic.gov.au.
Privacy collection notice
Information about how we collect and use your personal information, and how you can contact us, can be found here.
Reasonable adjustments
We want all applicants to have an equal opportunity to demonstrate that they are the best person for the job. If you require an adjustment at any stage of the recruitment process, or the provision of a particular access service, please contact our People team on **********@slv.vic.gov.au. If you are unable to make this deadline due to unforeseen personal circumstances, please get in contact to obtain a short extension to the deadline.
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