AddressTTHA has serviced the Aged Care Industry in the outer east of Melbourne for over 50 years and is a respected, financially strong not-for-profit aged care provider mainly serving the German/European community with Residential, Independent, Home and Private Care. Accent Home Care is a division of TTHA and provides services in a large proportion of the Melbourne region. We promote independence, self-esteem, choice and outstanding customer service to our residents and clients.
The role of Marketing & Communication Manager will report to the CEO, their responsible will include:
- Oversee the development, implementation and evaluation of branding and marketing strategy
- Develop and implement strategic communication and marketing strategies (both internal and external) for key projects and initiatives
- Oversee the production and distribution of marketing and communications
- Drive marketing campaigns into new growth markets
- Provide strategic advice and recommendations on marketing and communications strategies
- Provide effective leadership to drive the performance and outputs of the team including day to day management of the Marketing and Fundraising and be accountable for budget, timelines and reporting
- Establish initiatives, policies and procedures that deliver ongoing improvements in service delivery
- Undertake out of hours work and travel where appropriate
- Attend conferences and expos (weekends)
- Develop and publish social media content that engages, retains and achieves strategic goals of broader marketing and communications strategies
- Proactively identify local PR and media opportunities
- Prepare key messages and media materials for local stories
- Develop key creative concepts, messaging, and marketing strategies for fundraising appeals/events
- Lead the marketing team to achieve the strategic goals of TTHA
This is a great role for someone who is passionate about this field of work. We are looking for someone who has:
- 3+ years plus in similar role, aged care experience preferred
- Bachelor’s degree in business, Marketing or Communications
- Extensive experience and knowledge of social media platforms
- A complete understanding of social media, new trends and how they can be used to drive impact, loyalty and engagement
- Excellent copywriting, proofreading and editing skills
This is a full time role-based in Bayswater (2 days per week WFH option available)
Why Join us?
- Be part of a collaborative and supportive team in an inclusive work environment
- Opportunities for professional development and ongoing training
- Free Onsite parking
- Job Security and Work/Life Balance
- The ability to have lunch at the ‘Changing Seasons Café’ (staff discount)
- $15,900 salary packaging per FBT year to significantly reduce your taxable income
We are proud to be an equal opportunity employer and committed to creating an inclusive workplace. We do not discriminate on the basis of race, colour, religion, age, ethnicity, gender identity, sexual orientation, disability, or any other protected characteristic.
We encourage applications from Aboriginal and Torres Strait Islander peoples for all positions.
