Marketing Manager

J G King Homes,  Victoria's largest builder of Steel Frame homes, is seeking an energetic & highly motivated individual to join our Port Melbourne team.

Due to internal promotions, we are currently seeking a Full Time Marketing Manager

An exciting opportunity exists to work for a Top 10 Home Builder. This role is to provide Leadership and Guidance to the marketing department at JG King.  The role will involve a variety of tasks necessary to support the business strategy.

Tasks;

• Where required take ownership of defining and building the strategy (with or without support from CMO, depending on significance of item)
• Work closely with CMO to ensure the department supports the achievement of business objectives.
• Accountable and responsible for specific functions to the wider business as defined.

Research (including Customer data, Sales data, Marketing data, Competitor data, Company data i.e. Product data, etc.)

• Responsible for specific research pieces i.e. competitor, customer, company, etc
• Monitor and report on data against budgets/targets.
• Accountable for interpretation and driving better business outcomes based on research data.

Segment, Target & Position

• Drive development of identifying market segments with EGMM. Identify key targets and help facilitation of defining Brand Positioning.

Brand

• Support and develop Brand Bible in conjunction with EGMM.
• Report annual Brand Equity and attribute data to business with EGMM

Social content

• Define and build Social Media strategy with support from EGMM.
• Gain understanding on how Social media strategy fits within wider Promotional Strategy (Tactics), and how that feeds and supports Diagnosis and Strategy.

Budget

• Build tool to manage budget. Tool must record budget and actuals and allow the ability to manage a forecast throughout the year.
• Budget to include all LAM, aligning with LAM Sales Targets
• Involvement in building and defining the budget for future FY in consultation with the MM.

Skills;

• Business/Marketing qualification
• Accounting and/or Economics Major looked upon favorably.
• Home builder experience 5+ years ideal, otherwise property experience
• High level of energy and ability to manage multiple projects.
• Ability to lead, directly or indirectly to achieve business objective.
• Proficient with Microsoft Suite including Powerpoint, Word, Outlook
• High level in Microsoft Excel. Proficient with Excel formulas and reporting i.e. Pivot Tables
• Effective written & spoken communication skills; and

If you are interested please email Cover letter & Resume

NOTE:  Only shortlisted applicants will be contacted