Marketing Manager - Corrective Services Nsw - Berkshire Park

Marketing Manager – Corrective Services NSW – Berkshire Park

About the role

Salary Range: $131,094 - $151,609 pa - Superannuation - Annual Leave Loading.

Position Type: Ongoing – Full Time – Clerk Grade 11/12

Location: Corrective Services Industries (CSI) Corporate Office - Berkshire Park NSW

This is a new role that requires someone with extensive experience in marketing and brand promotion, especially with digital content creation and market trend analysis.

The CSI Marketing Manager is responsible for the development and execution of CSI marketing plans and strategies, product concepts and promotional programs to drive sales with Government and Private Sector markets. The role will be responsible for all digital marketing platforms ensuring information is current and content is aligned with organisational, commercial, and social objectives relating to, sales catalogues, events schedules, the preparation of presentations and business unit performance reports.

Key Accountabilities

• Provide high level expert advice to the Director Business Engagement on marketing and communication strategies across a range of platforms.
• Develop and implement a comprehensive marketing and brand promotion framework, an annual marketing plan and associated budget.
• Deliver comprehensive market analysis and circulate regular market insight reports that support the targeted expansion of CSI’s customer base ensuring inmate employment opportunities support post release employment pathways.
• Enhance and monitor digital sales platforms to meet business growth goals and collaborate with internal and external stakeholders to improve the quality, usability and accessibility of sales platforms.
• Oversee promotional activities to bolster government and private sector business engagement ensuring a robust marketing calendar of events is planned and executed in collaboration with stakeholders.
• Contribute to the development, execution, and measurement of the Customer Service Plan, including annual, quarterly, monthly, and weekly monitoring and reporting processes.
• Develop and implement strategies and tools for the continuous monitoring and evaluation of customer service, including risk and contingency management, benefits realisation, and performance metrics.
• Drive a culture of customer centricity, collaborating with the rest of the business to tell a consistent and impactful brand story.
• Provide strategic advice and information to stakeholders on emerging project issues to support project development and delivery in line with established plans, budgets, timeframes, policy objectives and other project priorities.

Please click here to review the role description

Assignment to this role is subject to Criminal Records Check, Medical and Capability Assessments.

Essential requirements

• Sales and Marketing or media related qualifications and / or extensive related experience
• Current NSW Drivers Licence and preparedness to drive a vehicle while performing the role.
• It is an essential requirement of the role that successful applicants are fully vaccinated and able to provide acceptable proof of vaccination status.

About Us

Corrective Services NSW (CSNSW) delivers professional correctional services and programs to reduce the risk of re-offending and enhance public safety. It serves a key function of the NSW Communities and Justice Sector by providing effective, safe and humane management of offenders both in custody and in the community CSNSW also works in partnership with other government and community agencies to ensure that offenders and their families are supported.

Corrective Services Industries (CSI) operates 14 business divisions encompassing 109 business units throughout NSW Correctional Centres. Engaged in the manufacture and provision of a diverse range of products and services for both public and private sectors.

Applying for the role

To apply for this role you must submit an application online and attach a resume (maximum 4 pages) and a cover letter (maximum 2 pages) outlining how you meet the requirements and capabilities of this role as specified in the role description.

Job Notes: Part of the assessment process includes additional online capability testing, skills testing or work samples in accordance with the Government Sector Employment Act 2013

For more specific information about the role please contact:
Governor – Louisa.vanmal@justice.nsw.gov.au or 0499 439 842

For application enquires or support please contact:

Talent Acquisition Officer - David.Hingston-Yahyaei@facs.nsw.gov.au or 02 9765 3966.

Closing date:11.59pm Friday, 16 September 2022

A talent pool may be created for future ongoing and temporary roles and is valid for a period of up to 18 months. If a vacancy arises in your preferred location during this time, you may be contacted and asked to attend the location to meet the manager. From there a final decision will be made regarding whether to activate the talent pool. Offers are based on location preference, capabilities, knowledge, and experience.

Inclusion and Diversity lies at the heart of how we recruit

We continue to hire great people with a wide variety of skills, experience, and backgrounds. This includes people with disability, Aboriginal and Torres Strait Islander people, women, people identifying as LGBTIQA+, culturally and linguistically diverse people, carers and other diversity groups.

If you require an adjustment within the recruitment process, please contact:

David.Hingston-Yahyaei@facs.nsw.gov.au – PH: 02 9765 3966

and advise of our preferred method of communication.

If you are looking for more information about workplace adjustments, please visit our Careers site.