Marketing Manager (Crm)

• Ultimo, Sydney: Convenient CBD location (near Central Station)
• Permanent, Full-time
• Flexible hybrid working available
• Salary Circa $104k pa. + 15.4% nominated super

The ABC strives for diversity and inclusion in the workplace, and to promote a culture of opportunity. Through its services the ABC seeks to represent, connect and engage with all of the Australian community. In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

For more information about working at the ABC, please feel free to explore our careers page at https://www.abc.net.au/careers/

About ABC Audiences

ABC Audiences is made up of a passionate group of marketing, brand, creative, audience experience, UX and audience insights specialists who have audiences at the heart of all they do. They're responsible for leading the ABC’s brand and audience strategies, acquiring and engaging audiences both within our broadcast and digital ecosystems and working collaboratively with partner divisions to lead an integrated approach to audience insights, branding, acquisition and retention strategies, and communication.

Help us grow our audiences!

Within the Marketing team, we leverage data insight and inspiring creative to drive growth and engagement of ABC audiences. We are now looking for a CRM Marketing Manager to join our 1:1 Audiences Marketing team and help us build deeper relationships with our audiences through 1:1 marketing channels. This role will be accountable for:

• Building a program of CRM/lifecycle campaigns and audience journeys to drive engagement with our amazing content and grow ABC Accounts and utilisation.
• Managing data targeting and segmentation to inform strategy and implementation.
• Managing the creative strategy and execution, working with internal and external creative studios/agencies to deliver engaging content that is on brand.
• Measuring campaign performance and building a culture of test and learn to continuously optimise and uplift campaigns/journeys.

About You

You have significant experience in building data-driven 1:1 marketing programs, lifecycle marketing, or CRM; managing both strategy and execution of campaigns plus a strong understanding of data targeting, and marketing operations in this space. You’ve gained your experience in data-driven organisations where 1:1 relationships with customers/audiences are critical to driving growth. Your skills and experience will also include:

• Strong experience in managing and delivering end-to-end campaigns across data targeting, journey mapping, creative processes, testing, and measurement.
• Strong understanding and experience in measurement and analysis of campaign/journey performance and how to define and communicate success.
• Experience working with CRM platforms and tools such as data-targeting tools and CDPs (such as Tealium), and enterprise level email platforms (such as Salesforce Marketing Cloud).
• Experience working in highly regulated and process driven organisations, with a strong understanding of risk and controls in CRM.
• Demonstrated highly advanced experience working across multiple 1:1 channels including email and push notifications, and an understanding of omni channel experiences.

For further details on the role and requirements, please refer to the full position description:   50060822 MARKETING MANAGER .pdf

For further information on this position please contact Christopher Morrison, Marketing Lead, CRM @ ***************@abc.net.au 

We are unable to accept email applications, please ensure that you submit your application via the online portal.

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55 pm, Wednesday 17 April