Marketing Manager Meetings & Events

• Are you an experienced B2B Marketer?   

• Are you passionate about the meetings and events industry? 

• Do you thrive in a creative environment, and enjoy achieving results in a collaborative team? 

• Are you looking for the opportunity to set the curve, and work with big-name clients/brands in Australia? 

As the Marketing Manager at FCM Meetings and Events in Australia, you will play a crucial role involving crafting and implementing B2B marketing strategies. Your focus will be on enhancing brand visibility, fostering sales pipeline expansion, promoting customer engagement, and driving revenue growth within the meetings and events sector. Your responsibilities extend to collaborating with cross-functional teams, shaping marketing content, and executing campaigns that align seamlessly with our business objectives.

About FCM Meetings and Events: 

FCM Meetings and Events is a leading global provider of strategic meetings and event management solutions. With a strong presence in Australia and a commitment to delivering exceptional memorable experiences for our clients, we are looking for a dynamic Marketing Manager to join our team and help us further elevate our brand and offering in the Australian market. 

What you’ll be doing… 

• Develop and execute annual marketing plans for FCM Meetings & Events in Australia aligned with corporate goals
• Safeguard and enhance brand identity through consistent messaging, visuals, and tone in collaboration with PR & Comms
• Collaborate with content and digital teams to produce engaging materials, oversee SEO/SEM, email, social media efforts
• Strategize marketing for conferences, customer groups, trade shows, and events to maximize impact
• Stay updated on industry trends, analyze competition, and adapt marketing strategies accordingly
• Manage the marketing budget efficiently, ensuring optimal resource allocation and tracking ROI
• Work with FCM Meetings & Events leadership team, fostering a collaborative work environment
• Utilize data-driven insights to measure and improve marketing initiatives' success
• Design and implement a brand marketing plan for acquisition, retention, and growth
• Monitor and ensure consistency of brand voice across internal and external channels

We’d love to hear from you if you have…  

• 3 years of experience in a marketing role, with a preference for at least 1 year in B2B marketing
• A Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus
• Proven experience of 5+ years in marketing, including a minimum of 12 years in a managerial role
• Strong understanding of the meetings and events industry in Australia is preferred
• Proficiency in digital marketing strategies, platforms, and tools
• Excellent written and verbal communication skills
• Creative thinking and the ability to develop innovative marketing approaches
• Strong project management skills, with the ability to multitask and meet deadlines
• Analytical mindset with the ability to interpret data and drive actionable insights
• Experience with CRM systems and marketing automation platforms is a plus
• SEM and SEO experience is an added advantage
• Website build experience is also an added advantage

Your key relationships will be…  

• General Manager and the Head of Marketing 
• Sales & Account Management stakeholders  
• Global Digital & Marketing team 
• External contacts – Agencies, Vendors, Partners, Sponsors, Suppliers 

What’s in it for you... 

• Tick destinations off your bucket list with our discounts on travel and accommodation 
• Employee Share Scheme through Equate Plus 
• Access to in-house financial and health services, internal gym and End-of-Trip Facility 
• Receive ongoing training and professional development through the Flight Centre Landing 
• Preference for internal progression through Brightness of Future: Employees have the right to see a clear pathway to achieving career ambitions 
• Proud Corporate Social Responsibility platform through the Flight Centre Foundation, and Brighter Futures programs 
• Opportunity to attend global awards events, including Global Gathering (Bali 2023; Lisbon 2024!!) 
• Various social events to promote networking, the celebration of wins, and sometimes just for fun!