Address
Form of work- 3-4 days per week, hybrid role (WFH most days, 1 day in the office per week)
- $90,000 - $100,000 + Super + (Pro-rated) + BYOD allowance
- Led our Revenue Marketing Strategy and have a direct impact to our business
Are you a marketing maestro with a flair for fuelling revenue growth and a history of success in revenue-generating marketing activities?
If you're excited about driving customer retention, cross-selling, winning back former clients, generating referrals, and acquiring new leads, Red Wolf Group is looking for you.
This role offers flexibility, making it perfect for those who are looking to make a significant impact while balancing other life commitments.
About Red Wolf Group:
At Red Wolf Group, we are the orchestrators of change in today's workplace. Small but mighty, we harness the power of human analytics and deep insights to forge customised talent strategies that elevate team dynamics and ensure individuals are in roles where they can truly excel. Our mission is to cultivate authentic leadership and enable every person to contribute to their organisation's future positively.
As a fast-growing partner of Predictive Index (PI), a global leader in psychometrics, we have a prime market opportunity. In a landscape of 500 PI partners in the US alone, our presence in Australia is unique, giving us—and you—a vast canvas to shape the future of talent optimisation in Australia
We've been recognized for our approach (we'll just leave this little trophy over here), and our zest for innovation has nudged us to the forefront of the industry. We're just doing our thing, and if accolades follow, who are we to argue?
A bit about the role:
You’ll be taking the lead on driving revenue through a range of initiatives. You pride yourself on finding avenues to bring people into our ecosystem and cultivate them in their journey with us.
- Client Retention Strategies: Design and implement marketing initiatives aimed at maintaining and deepening current client relationships.
- Upsell and Cross-sell Campaigns: Identify opportunities within the existing client base for additional sales and create targeted campaigns to promote new offerings.
- Re-engagement of contacts: Develop win-back campaigns targeting former clients or trained individuals who've moved to new organisations, aiming to rekindle their interest in Red Wolf Group's services.
- Referral Program Management: Optimize and expand the referral program, encouraging and rewarding existing clients and networks for bringing new business.
- New Client Acquisition: Execute campaigns across various channels, with a strong emphasis on SEO, content marketing, and social media, to draw in new leads.
A Day in the Life:
Your day begins with a coffee and then to delve into our lead list, where you'll sift through recent event attendees, identifying opportunities to personalize follow-up. Your detective hat is on as you segment leads, aligning them with tailored messaging plans.
Post-lunch, your creative energies are channeled into co-designing a webinar with one of the consultants, that's not just informative but an engaging narrative that captivates our clients.
As the afternoon rolls around, you sync with our website team. Together, you walk through the latest design updates and meticulously plan the integration of new forms, ensuring a seamless connection with Active Campaign for an optimized lead capture process.
Next, you turn your attention to our referral program. It's all about giving thanks and giving back, expanding on the program that rewards our clients for being our champions. Your plans are about making gratitude actionable and beneficial for all parties involved.
As the day winds down, you book a session to capture a client success story on film. Before you call it a day, you're already repurposing content, transforming a recent webinar into a compelling blog post and a series of engaging LinkedIn posts crafted in Canva.
In this role, every action you take weaves into the larger tapestry of our mission. From the granular details of a marketing campaign to the broad strokes of strategy implementation, your day at Red Wolf Group is filled with opportunities to influence, innovate, and inspire.
Who Are We Looking For?
- 3-5 years of solid marketing experience, particularly in areas directly impacting revenue growth.
- Demonstrates hands-on ability in crafting and operationalizing marketing strategies that deliver.
- Is a creative thinker, capable of generating innovative ideas and translating them into successful campaigns.
- Excels in operational effectiveness, adept at both planning and executing with precision.
- Is proactive and comfortable taking the lead on ideas from beginning through to execution.
- Proficiency in digital marketing tools and platforms, with the ability to manage and execute campaigns from conception to completion.
- Experience overseeing video production and video editors – you know how to curate a powerful video
- A knack for data analysis and using insights to drive marketing decisions
- You’re not afraid of AI and new technologies to improve efficiencies, in fact, you love to find new ways to scale our efforts.
What You Can Expect from Us:
- A flexible, part-time role that allows you to balance other commitments while having a substantial impact on our business. The role would be 3-4 days based on the availability of the right person
- Opportunities to shape the revenue-driving strategies of a leading consultancy in talent optimisation.
- A collaborative and dynamic working environment where your contributions are recognized and valued.
- We are a small, close team (a team of 5) who are all passionate about our purpose and having an impact in workplaces. We love to collaborate together, brainstorm and work together to help each other.
Join Our Trailblazing Wolf Pack:
Here, your role as Revenue Marketing Manager is more than a job—it’s a chance to make a lasting impact on businesses across Australia. If you’re ready to join a team that values transformation, innovation, and results, we’d love to hear from you.
Join us, and be part of a cutting-edge team that's not just participating in the industry but leading it.
To Apply:
- Experience our approach by taking a quick behavioral assessment, giving you a glimpse into our client engagement process: Predictive Index Behavioural Assessment https://assessment.predictiveindex.com/bo/Pw7/RevenueMarketingManager
- Send your CV and a personalized cover letter, highlighting your revenue-focused marketing successes, to ******@redwolfgroup.com.au.
Discover more about us at Red Wolf Group's website, and explore our impact on YouTube and Instagram for a closer look at our innovative work.
