Marketing Manager, Strategy - Parental Leave Contract

Since 1978, Sydney Theatre Company has produced work that is – in the words of founding artistic director Richard Wherrett – “grand, vulgar, intelligent, challenging and fun.” A paradox as playful as our city.

In the 21st century, the company is dedicated to producing Australian works of ambition and scale. We create and share stories with artists and audiences that provide opportunities for reflection, revelation and joy. And we share our work widely through regional, national and international touring, partnerships and outreach activities.

Our four home venues ranging in size from 160 to 890 seat capacities allow us to develop and celebrate theatrical expression of all kinds. We keep classics alive and resonating with the present day, and our resident artist, commissioning and workshop programs ensure we continue to discover and develop the next wave of Australian stories and storytellers.

Marketing Manager, Strategy - Parental Leave Cover

The Marketing Manager, Strategy is a senior member of the marketing team, overseeing the strategic planning and rollout of marketing activities across paid and owned channels.

Leading a team of three direct reports, the Marketing Manager, Strategy will deliver insightful, creative, segmented, digital-first marketing campaigns, CRM and audience activities that carefully consider positioning, audience experience and ROI of marketing channels to support organisational objectives and deliver agreed revenue and/or ticket goals. They must be able to interrogate campaign results as they unfold, using data and reports sourced from our CRM & Ticketing System Tessitura, customer insights sourced from advocacy research, social media and received feedback. The Marketing Manager, Strategy will adjust campaigns to maximise yield at a performance and production level.

With a keen eye for innovation, the Marketing Manager, Strategy will champion insightful, digital-led solutions that optimise and streamline marketing campaigns and activities. A member of cross-functional teams, including the IT steering committee and the web team, the Marketing Manager, Strategy will contribute to technology solutions that increase acquisition, conversion, digital channel share and ticket sales/revenue.

This role works closely with numerous departments at Sydney Theatre Company, hirers of STC venues, touring partners, co-producers, food and beverage partners, suppliers and stakeholders including Sydney Opera House. Marketing support packages for internal and external stakeholders will be timely, well considered and deliver on agreed objectives.

This is a hands-on role, and the Marketing Manager, Strategy must be able to prioritise and plan workload in an environment where there are many competing projects, campaigns and deadlines. Highly developed and nuanced interpersonal skills, combined with excellent written skills are a requirement for this role. They must also be a strong leader with a solid track record of managing high performing teams as well as having adept budget management and expense forecasting skills.

Hours of Work

The usual hours of work are 38 hours a week. However, the nature of working for a theatre company and requirements of this position require a degree of flexibility and will include evening work and occasionally weekends.

Please note that this is a 1 year Fixed Term Parental Leave contract with the possibility for extension.

Wages and Entitlements

• Salary is dependent on skills and experience.
• 4 weeks annual leave (pro-rata)
• Complimentary tickets to STC productions.

Application

In order to make your application for this position, please forward your resume and a cover letter briefly demonstrating how your experience is applicable to the listed capabilities and competencies as outlined below and also in the job description to ***********@sydneytheatre.com.au

Essential

• At least 8+ years’ experience in marketing, including team management experience and relevant tertiary qualifications with a strong interest for theatre and the arts.
• Strong background in CRM and digital marketing with a track record of meeting and exceeding acquisition, conversion, retention, and reactivation targets.
• Strong email marketing management skills.
• Strong track record in delivering paid media and marketing campaign activity to achieve and exceed direct to consumer revenue and sales goals.
• Strengths in data led decision making and the use of customer insight to inform strategy.
• Advanced project management experience and demonstrated ability to manage simultaneous projects under pressure.
• Excellent communication, relationship management and negotiation skills.
• Strong campaign budget management experience, including expense forecasting.

Desirable

• Experience in using CRM & Ticketing systems, in particular Tessitura.
• Experience with website development.
• Experience in using content management systems.
• Performing arts/entertainment/cultural/creative industry background with a relevant undergraduate degree.

Applications close 9am, Friday 5 April 2024.

* Must be Australian resident or hold current, appropriate working visa

The Sydney Theatre Company encourages applications from Aboriginal and Torres Strait Islander people, people with a disability, mature age workers, people from diverse cultural and linguistic backgrounds and lesbian, gay, bisexual, transgender, intersex and queer (LGBTQI+) people.

For a full copy of the Sydney Theatre Company’s Cultural Representation Pledge, please visit our website: https://www.sydneytheatre.com.au/about/stc-commitments/cultural-representation-pledge