Marketing Manager - Transformative Company

Our client is a dynamic and diversified company that prioritises leaving a lasting legacy through the circle of life and creating a sustainable future is a profoundly rewarding experience. Such a company operates with a deep understanding of its interconnectedness with the environment, society, and future generations. They are seeking a Marketing Manager to be pivotal in directing digital and social stratergies while spearheading influencer and PR driven campaigns. Playing a crucial role in forging partnerships throughout the wider community and reaching new audiences.About The Company:Working for a company that prioritises leaving a lasting legacy through the circle of life and creating a sustainable future is a profoundly rewarding experience. Such a company operates with a deep understanding of its interconnectedness with the environment, society, and future generations.Instead of focusing solely on short-term gains, the company takes a long-term view of its impact. It invests in projects and initiatives that may not yield immediate returns but contribute to a more sustainable future over time.
Working for such a company is not just a job; it's a calling - an opportunity to be part of something greater than oneself and to contribute to a sustainable future for all.Position Overview:Based on the Mornington Peninsula in their scenic offices this role would be suitable for someone that would like to be Permanent Part Time, however they are not ruling out someone in a full time capacity.The Marketing Manager will be responsible for spearheading marketing strategy, executing growth plans, spearheading influencer and PR driven campaigns. The ideal candidate will have a deep understanding of sales funnels, SEO, social media management, and the application of AI in content creation and marketing.Moreover, you'll play a crucial role in forging partnerships with major sporting clubs, the pet industry, and other sustainability-focused organisations to broaden their impact and reach new audiences.Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with the company's commercial and creative goals.
• Manage and oversee web builds, ensuring website usability, design, and content are optimised to meet business needs. Via a 3rd party agency supplier.
• Understand and implement customer acquisition and retention funnels.
• Direct and oversee the company's social media strategy, including content planning, posting, and analysis. With assistance from a graphic designer as required.
• Utilise AI tools for content creation, ad optimisation, and data analysis.
• Conduct SEO audits and strategies to maximise organic traffic.
• Drive sales and marketing through retail channels, promotional events, and online bookings.
• Collaborate closely with the sales and events team to drive bookings for shows, exhibitions, events, and club nights.
• Monitor and report on key performance indicators, ensuring all marketing efforts align with set objectives and budgets.

Qualifications:

• Bachelor's Degree in Marketing, Business, or related field; Master's Degree is a plus.
• Minimum of 5 years experience in a senior marketing role.
• Demonstrated experience in web development and building sales funnels.
• Deep understanding of SEO strategies and implementation.
• Proven track record in managing social media platforms for brands.
• Experience in utilising AI for marketing is highly desired.

In Return:

• Competitive salary with performance-based bonuses.
• Embrace the opportunity to leave a lasting impact through the circle of life.
• Opportunities for career growth and development.

To apply online, please click on the apply button.Alternatively, for a confidential discussion, please contact Narelle Platt on 0451 445 866 quoting the reference number above, or check out our website for other available positions.www.frontlinerecruitmentgroup.com/retail