Marketing Manager

Football Victoria (FV) is the governing body for football (soccer) in Victoria with a clear purpose to inspire and enable Victorians from all walks of life to live and love football, for life.

As a member federation of Football Australia and through the national body's affiliation with FIFA (Federation of International Football Associations), we look after the administration, promotion and delivery of football and futsal (indoor football) across the state including:

• semi-professional ranks
• amateurs
• women and girls
• youth
• referees
• coaches
• officials
• volunteers

Our team of more than 70 people help to deliver over 40,000 football matches every season, through the scheduling of annual fixtures and by setting appropriate rules of competition. We also support our appointed match officials, alongside the many thousands of club volunteers, in playing a vital role in making the game happen week in, week out.

Due to some internal changes and investment into our people, a fantastic opportunity is now available for a Marketing Manager to join our team on full time basis.  

Located at the world class Home of The Matilda’s in Bundoora and playing a central role within the marketing function, the role leads FV's brand and marketing efforts, driving the promotion of football and making it the game of choice across Victoria. 

As the Marketing Manager, you will be responsible for developing and executing innovative marketing campaigns that drive engagement and participation in our game in all ways, at all levels. 

Responsibilities include, but are not limited to:

• Develop and implement comprehensive marketing strategies to support Football Victoria's strategic objectives, including increasing participation in all ways in football and promoting programs, events and competitions;
• Carefully curate and manage FV’s brand identity, ensuring a consistent yet visually dynamic presence across channels;
• Lead the planning and execution of integrated marketing campaigns across multiple channels, including digital, social media, email and events, to reach and engage target audiences effectively;
• Collaborate with internal teams, to deeply understand products and programs, clarify marketing requirements and support integrated marketing/communications campaigns and initiatives;
• Oversee the development of marketing collateral, including digital graphics, video production, features, brochures, promotional materials and presentation decks/templates, working closely with the creative team;
• Utilise data and analytics to evaluate the performance of marketing campaigns, track key metrics, and identify opportunities for optimisation and improvement;
• Cultivate relationships with key stakeholders, including clubs, sponsors and media partners, to inform priorities and provide outstanding customer service;
• Coordinate FV marketing EDMs; ensuring digital communications are compliant with FV brand guidelines and provide compelling content for user groups; 

Our ideal candidate will possess the following: 

• A tertiary qualification in Marketing or a related field;
• 4+ years of experience in Marketing, preferably within the sports industry or a related field, with a track record of developing and implementing successful marketing campaigns and initiatives;
• Strong strategic thinking and analytical skills, with the ability to translate business goals into actionable marketing plans and measure the impact and ROI of marketing activities;
• Excellent communication and presentation skills, with the ability to effectively convey ideas, influence stakeholders, and build relationships with internal and external partners;
• Creative thinking and problem-solving abilities, with a passion for innovation and a willingness to experiment with new ideas and approaches;
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, content management systems, and marketing automation software;
• Knowledge of football and familiarity with the Victorian football landscape is highly desirable;

It is acknowledged that all Football Victoria employees demonstrate a flexible approach and that from time to time during peak periods will assist across departments to achieve the overall strategic objectives of the organization.

FV is an equal opportunity employer committed to providing a safe working environment that embraces and values child safety, diversity, and inclusion. We encourage applications from all underrepresented groups including Females, Aboriginal or Torres Strait Island people, those with disabilities and culturally and linguistically diverse backgrounds.

How we play:

RESPECT (Valuing all), INTEGRITY (Doing the right thing), LEADERSHIP (Inspiring vision of the future), INCLUSION (Together we are stronger), UNITY (United for the good of the world game)

Applications will close on 1st May and only those shortlisted will be contacted.