Marketing Specialist

Job Title: Marketing Specialist - Construction Materials (B2B Wholesale)Location: Brisbane (Southern Suburbs)About Us: My client is a leading B2B wholesale business in the construction materials industry, committed to providing high-quality products and exceptional service to their clients. Their team is passionate about innovation, customer satisfaction, and driving growth within the construction sector. They are currently seeking a talented and dynamic Marketing Specialist to join their team and help them enhance their brand presence and communication strategies.Key Responsibilities:

• Develop and execute marketing strategies to drive brand awareness and lead generation within the construction materials industry.
• Create compelling marketing collateral, including brochures, flyers, case studies, and digital content.
• Manage and optimize digital marketing campaigns across various platforms, including social media, email marketing, and PPC.
• Conduct market research to identify trends, opportunities, and competitor activities.
• Collaborate with sales and product teams to align marketing initiatives with business objectives.
• Develop and maintain strong relationships with industry partners and stakeholders.
• Coordinate and manage trade shows, events, and webinars to promote our products and services.
• Monitor and analyze marketing performance metrics, providing regular reports and recommendations for improvement.
• Assist with internal and external communications, ensuring consistent and effective messaging.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of experience in a marketing role, preferably within the construction materials or related B2B industry.
• Strong understanding of B2B marketing principles and strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms, including social media management, email marketing, and analytics.
• Creative mindset with the ability to develop engaging marketing content.
• Strong project management skills and attention to detail.
• Ability to work independently and as part of a collaborative team.
• Knowledge of the construction industry and materials is a plus.

Why Join Us:

• Competitive salary and benefits package.
• Opportunity to work with a leading company in the construction materials industry.
• Collaborative and supportive work environment.
• Professional development and growth opportunities.
• Chance to make a significant impact on our marketing efforts and business growth.

If you are a motivated marketing professional with a passion for the construction industry and a knack for effective communication, we would love to hear from you. Apply now to join our team and help us build a stronger brand in the construction materials market.How to Apply: Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role to [email address].At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.SkillsMarketing, communications, specialist, manager, strategyEducationBachelor Degree