Marketing Specialist - Economic Development

Marketing Specialist

Economic Development

This is a Part time Maximum Term Contract up to 24 months, 28 hours per week. Salary from $53.16 to $61.70 per hour plus superannuation. (Salary package will be assessed based on skills, experience and qualifications).

At Wollongong City Council we have a steadfast commitment to creating an Extraordinary Wollongong. We are in an exciting period of transformation and focused on delivering exceptional services, infrastructure and facilities for our community.

Our strength is the diversity of our people. Together our responsibility is to create an inclusive place where everyone is welcome, valued and belongs. We lead with courage, openness and curiosity. Our conversations and actions celebrate diversity, inclusion and belonging. Learn more about us here.

As Marketing Specialist, Economic Development you will deliver strategic marketing and communications to elevate and promote Wollongong City Council's Economic Development initiatives.

You will lead the marketing strategy and brand positioning for Invest Wollongong, a strategic partnership of Wollongong City Council, the NSW Government and the University of Wollongong focused on positioning Wollongong as prime location for business across key sectors.

You will execute brand strategy, deliver large marketing projects and manage a range of marketing and communications channels. Managing and evaluating digital brand and marketing campaigns is one of your key strengths. You will be a natural at developing and nurturing strong relationships with a wide range of stakeholders.

You will work collaboratively within Wollongong City Council's Economic Development and Communications and Marketing Team, be motivated, energetic and able to hit the ground running!

Abouttherole

We are looking for an experienced Marketing Specialist with the skills and knowledge to execute brand strategy and deliver large marketing projects to join Council's Communications & Marketing team.

In this role you will deliver strategic marketing and communications to meet Wollongong Council's Economic Development strategy. You will also be responsible for leading the marketing strategy and brand positioning for , a strategic partnership of Wollongong City Council, the NSW Government and the University of Wollongong focused on positioning Wollongong as prime location for business across key sectors.

You will bring to the role your experience, energy and knowledge managing digital marketing campaigns and a range of marketing and communications channels. You'll thrive in an environment where balancing multiple deadline-driven projects at once is the norm, and where you'll be able to seamlessly move from marketing strategy development to tracking digital marketing KPIs such as social engagement and audience growth. Managing and evaluating brand and marketing campaigns is one of your key strengths. You will be a natural at developing and nurturing strong relationships with a wide range of stakeholders.

You will work collaboratively within the Economic Development and Communications and Marketing Team, be motivated, passionate and able to hit the ground running!

Some of your responsibilities will include:

• Delivering integrated marketing and communications activities to elevate the and services of Wollongong City Council and help grow Invest Wollongong brand engagement.
• Managing and evaluating digital brand and marketing campaigns
• Developing creative and persuasive content across multiple digital and print channels, including websites and social media
• Market research and analysis of key segments and audiences to drive Council's Economic Development outcomes
• Developing and nurturing key stakeholder relationships

About you:

• You have a creative mindset with the ability to deliver high quality marketing material.
• You have strong communication and interpersonal skills.
• You have an eye for detail.
• You understand the market base, provide advice and support to stakeholders.

Benefits of working for council

• We provide flexible working arrangements such as hybrid working and flex- you just need to ask!
• We are value-led, support and encourage personal and professional growth, recognise and reward performance and embrace change.
• We provide generous leave provisions including 5 weeks annual leave per year of service Long Service Leave after 5 years. We are committed to providing a safe working environment for all, (everyone, every day and everywhere) and make available wellbeing programs to support mental, physical and social wellbeing of our staff to be at their best.
• Access to Fitness Passport

For more information, click on Apply to be redirected to Wollongong City Council's E-recruitment site.

Interested?

Get in touch for more information. Contact Ebony Preen, Communications and Marketing Manager on (02) 4227 8*** for questions related to the job.

All enquiries are confidential.

Applications close 11.59pm Monday 1 April 2024.

We encourage applications from everyone regardless of gender, age, ethnicity, cultural background, faith, disability or gender identity. People with disability are encouraged to reach out so they can be supported in recruitment processes, to enable them to demonstrate their skills and capabilities to meet the requirements of the job.

Wollongong Council adheres to the principles of a child safe organisation and is committed to the care and protection of all children and young people in the community.

Applicants are required to undergo a rigorous employment screening process which will include Reference, Identity and Medical History Checks, and may also include a Criminal History and Working with Children Check. Employment is subject to clearance of all these checks.