Marketing Specialist (Retention)

Craft Your Future: Join Us as a Marketing Specialist (Retention) Shaping Innovation in Online Gaming!

As our Marketing Specialist, you are at the forefront of shaping our marketing strategies for the whole lifecycle of our Stake product. Dive into the data to enrich the user experience with clear communication and imaginative content, all rooted in insightful analysis. You will develop comprehensive plans for campaigns and customer journeys across the sportsbook and casino components of the platform. Your role is not just about navigating the present but actively steering the course for the future, ensuring our marketing efforts remain innovative, effective, and ahead of the game.

You will report directly to the Marketing Team Lead and also facilitate and mentor other members of the marketing team!

Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming.

Stake is the world's largest crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games.

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of 250+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

What you will do:

• Build and manage all English based customer journeys and content to enhance the user experience and stages of the player lifecycle.
• Managing customer segmentation, targeting, and personalised efforts for effective communication.
• Be responsible for researching and sourcing relevant content to communicate to our player base.
• Collaborating with CRM Supervisor, colleagues and stakeholders to design and deliver outstanding customer journeys to enhance the user experience and stages of the player lifecycle.
• Managing the day-to-day execution, testing, optimisation and reporting of best practice marketing campaigns across channels such as Email, SMS, Webpage Pop Up (3T mindset: Test, Track & Tweak).
• Developing and implementing A/B testing to optimise campaign effectiveness.
• Supporting and mentoring your more junior marketing colleagues!

What you will bring:

• 2+ years in previous working experience in Marketing, with a focus on creating customer journeys and marketing strategies
• A customer-centric mindset with a passion for enhancing customer experience
• Proficiency in marketing automation tools, CRM systems, and analytics platforms
• Bachelors degree in Marketing/Communications or similar
• Excellent communication skills, both written and verbal
• Essential to have sports & gambling knowledge

Bonus points if you also have:

• Cryptocurrency knowledge would be advantageous
• Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom

Some of the perks of working for us:

• EAP access for you and your family
• Paid volunteer day
• Flexible working hours
• Access to over 9,000 courses across our Learning and Development Platform
• Two full-time baristas who will make you coffee, tea and fresh juices
• Daily catered breakfast
• Massage Wednesdays - we get professionals to do this!
• Happy hour in the office from 4pm
• Fun office environment with pool tables, table tennis and all your favorite gaming consoles
• Help yourself drinks fridges and snack shelves

"We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant"

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.