Senior Seo Specialist {Digital Agency Role}

Company Type: Digital Marketing Agency
Client Type: Retail, E-commerce
Role: Senior SEO Specialist
Location: Melbourne*Please mention your VISA Status/Working Rights in your resume*Why work for this agency

• Multiple awards won for their SEO work.
• Multiple awards won for their culture and amazing place to work.
• State-of-the-art office, very easily reachable by trains and trams.
• Quality Coffee onsite + Friday Drinks & Snacks every week.
• A dedicated budget set aside for your professional & personal growth.
• Mental Health leave on top of your annual leave.
• Set career path for you to become an SEO Manager in the future.
• Pet-Friendly office
• Employee Discount Package ( Phones, electronics, gym, etc )
• Amazing Tier-1 client campaigns to work on.

About the RoleClient Communication (20%)

• Act as a point of contact for clients regarding SEO matters, providing updates, insights, and recommendations.
• Provide regular reports to clients on SEO performance, including key metrics like traffic, rankings, and conversions.
• Offer insights and recommendations based on performance data to help clients understand the impact of SEO efforts.
• Educate clients on SEO best practices and the importance of various SEO activities.
• Provide ongoing support and guidance to clients to ensure they understand and are satisfied with the SEO strategies being implemented.

Planning & Strategy (40%)

• Develop comprehensive SEO strategies tailored to each client's business goals, industry, and target audience.
• Conduct thorough market and competitor analysis to identify opportunities and threats.
• Plan the optimization of web content, including meta tags, headers, and body text, for targeted keywords.
• Plan the integration of social media platforms to enhance off-page SEO efforts.
• Identify high-value keywords and phrases that align with clients' goals.
• Collaborate with content creators to produce link-worthy content and plan its promotion across various channels.

Technical Implementation (40%)

• Perform regular technical audits to identify and resolve issues affecting search engine crawlability and indexing.
• Implement optimization of web content, including meta tags, headers, and body text, for targeted keywords. Ensure website architecture, URL structure, and internal linking are optimized for search engines.
• Execute promotion of content across various channels to generate backlinks.
• Utilize tools like Google Analytics, Search Console, and other SEO tools to monitor and analyze website performance.
• Generate regular reports on SEO performance, including key metrics like traffic, rankings, and conversions. Measure the return on investment for SEO activities and adjust strategies accordingly.

Requirements

• Must have 4+ years of experience working with SEO preferably in a Digital Agency environment.
• In-depth knowledge of SEO principles, including on-page, off-page, and technical SEO.
• Proficiency in keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, and Moz.
• Understanding of website architecture, HTML, CSS, JavaScript, and how they affect SEO. Experience with tools like Screaming Frog, DeepCrawl, and Google Search Console.
• Proficiency in using Google Analytics, Google Data Studio, and other analytics tools to monitor and report on SEO performance.
• Familiarity with popular e-commerce platforms like Shopify, Magento, WooCommerce, and BigCommerce, and understanding how to optimize these for SEO.
• Knowledge of conversion rate optimization techniques to improve user experience and increase conversions.
• Understanding of mobile SEO best practices and optimization techniques.
• Excellent verbal and written communication skills to interact with clients and present SEO strategies and results clearly.

Bonus if you have certifications with Google Analytics, Moz or SEMrush.Non-technical skills important for this job

• Communication Skills
• Project Management Skills
• Critical thinking & Problem Solving
• Adaptability & Continuous Learning attitude

*Please mention your VISA Status/Working Rights in your resume to be considered for interviews*Yugal Bhatia ( Yoogle )Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds and people living with a disability. If you require an adjustment to the recruitment process, including the application form in an alternate format, please contact me on the above contact details.