Marketing Specialist (Work From Home Anywhere In Aus)

Marketing Specialist

Clinic Mastery is hiring! We’re looking for an amazing Marketing Specialist to join our team. Clinic Mastery is the 2022 WINNER of both the Telstra Best of Business Award, and the Australian Small Business Champions Award, providing business consulting and software as a service to health professionals in Australia and around the world. 

A position is available for our in-house Marketing Specialist who helps us to attract more ideal clients to our programs and products.

• You are able to Work from Home, or wherever you have an internet connection
• You are part of a committed team with a progressive approach to business development
• You will enjoy an engaging and valued role with a lot of variety.

Your role as our Marketing Specialist is to drive audience growth, lead generation and sales demand. You will report to the CEO, and work with the Sales Team to ensure the seamless execution of marketing initiatives and work with external partners to deliver results aligned with our company's growth objectives. 

This is a hands on role. You need to be a creative person, naturally good with strategic thinking, confident and capable in working in an agile approach.

We are looking for someone who can drive campaign management. You will enjoy great variety in your role and opportunities to take on new challenges with abundant support to help us deliver on a number of projects within the business, including the expansion of our new Software as a Service (SaaS) tool called Allie. You need to be an outcomes driven marketer, results and reputation matter to us. Whether it's building out a landing page, having to write some copy or generate some creative for campaigns, you need to be able jump into the various areas of marketing and make it happen. 

We’re not just looking for a ‘values fit’, we’re looking for a ‘values add’ to our awesome team. 
 

Clinic Mastery works with allied health clinic owners who are looking to grow their clinic and amplify their impact. We’re on a mission to create an integrated suite of support services for clinic owners to support them across the stages of their business journey, from start up through to exiting their business. 

We’re growing quickly and it’s an exciting time for our team as new opportunities offer us a way to elevate the impact we have in the lives of our clinic owner community. Although we’re growing fast, we’re mindful to “keep our soul” as we grow and that means keeping our core values as core actions: 

• We are Good People
• We Make it Happen
• We Bring the Energy
• We Design Meaningful Outcomes 

We work mainly online, which means we place a high importance on regular communication, video conferencing on Zoom, and using Google Workspace and Slack as our primary productivity suites. 

This is a remote full time role. We are a team that is dispersed across Australia and Asia, there is no "office" and you'll be working 100% online. We meet a couple of times each year in person as a team. The majority of our working hours follow Australian hours, of which you will need to make yourself available for, but at times we need you to be flexible due to our globally dispersed team. In return, we also offer flexibility.
 

The Role - what you’ll do:

We are looking for you to be our Marketing Specialist, generating qualified leads and supporting those leads to become prospects by focusing on designing, creating and managing effective marketing campaigns. 

While it’s important for you to impact our near term marketing and sales results, you need to implement a brand strategy approach that also helps us play the long game and continue to build our reputation within the market. 

This is a full time position and gives you the opportunity to work-from-home and to choose your hours (between 8am - 8pm Sydney time) around the following activities:

What you’ll be doing:

Strategy Execution:

• Design and create the marketing strategy and campaign plan to achieve our objectives. 
• Lead the operational execution of our multi-channel marketing strategy, focusing on lead generation and nurturing, content marketing, brand awareness and audience growth.
• Ensure the effective implementation of program launches and evergreen funnels, maintaining alignment with our sales objectives and brand message. 

Campaign and Project Management:

• Manage the rollout of marketing campaigns including new offerings and program launches.
• Utilise project management tools to oversee and manage campaigns, ensuring attention to detail and on-time delivery.
• Collaborate with the sales team to integrate leads into the sales process and generate prospect opportunities and booked calls.

Content Management:

• Manage a comprehensive content strategy, ensuring content is developed, produced and published across all channels and in alignment with our audience growth and engagement goals. We’ve got an abundance of content and talent, we need you to help bring it to the world. 
• Oversee the creation and distribution of various forms of content, including digital media, copy, graphics, and videos.
• Work closely with the production team for the creation and management of digital content.
   

Online Presence and Paid Advertising:

• Manage and enhance our online presence across various platforms, including social media, websites, and email marketing platforms.
• Oversee the relationship with agency partners and paid advertising campaigns, ensuring optimal performance and ROI.

Data Analysis and Optimisation:

• Monitor, analyse, and report on marketing metrics to gauge campaign effectiveness.
• Utilise data insights for continuous optimisation of marketing efforts across all channels.

You will be empowered with everything you need to help create an amazing experience for the people in our community. 

You won't be boxed in either. If there's something you can do that's useful, we'll welcome any contribution you make in any area.
 

What your day will look like:

We start each day with a daily huddle for 15 minutes over Zoom, which is where as a team we share news, what we’re working on for the day, and what we need help with. It’s a great way to connect together before the day begins.
Then, it’s over to you. There will be meetings dotted throughout the week, but you will be in command of organising your own time to achieve the work that needs to be done. 
We’re in constant communication with each other over Slack, so you’ll always feel connected. 
The flexibility the role brings makes it ideal for those who like to work hard, and also enjoy some freedom in their day.

What you’ll need to be:

Let’s be clear, you need to be seriously amazing. We will offer you a great position, and you need to be super talented and be able to see what needs to be done and just do it. 

This role involves being familiar with marketing and sales processes and customer service. It’s more than that though - there will be opportunities to help create ideal outcomes for members, especially those who are in need of extra support. 
 

It’s important to be flexible, responsive and thrive on managing multiple conversations and tasks. You will also need access to a good internet connection. 

1. You love people and enjoy getting to know new people quickly.
2. You are somebody who shows initiative, always looking for things to do.
3. You are flexible and organised, with a remarkable ability to focus on many things at once. 
4. You can work on your own, and prioritise your time knowing that everything falls on you.
5. You are always smiling, and going the extra mile to help out.  
6. You are well educated and a quick learner. You have great computer skills, experience with Google Workspace, and are willing to learn our internal systems.
7. You have great integrity - you are trustworthy and honest.
8. You have a great sense of humour, and you are a passionate and motivated person.
9. You are proficient with the use of the English language, and have great communication skills both online and in-person.
10. You are able to work autonomously and as part of a team
11. You’ve been inspired by leaders such as Amy Cuddy, Mel Robbins, Gary Vaynerchuk, Simon Sinek, Patrick Lencioni.
     

How to Apply:

Write Ben Lynch a nice email (ben@clinicmastery.com) to apply for this position. In your application, please tell us which of Clinic Mastery’s core values resonate with you the most and why. Please be concise and compelling.

Show off your marketing skills in your application! 
 

If you are serious about your application, please include a video that shows what makes you a great choice for this role. This video should be approximately 60-90 seconds in duration, should be quick and easy to produce (don’t worry about video quality).

In your video include:

• Why do you feel this role is for you?
• What drives you in life? What are you passionate about?
• What would you like to achieve from such a role?

You will need to upload the video to YouTube and copy and paste the link in your email. 

To do this, sign into YouTube with your gmail account, click on Create > Upload Video at the top of the page. As you are uploading your video you can choose the video privacy setting. Please select “Unlisted”. Once published, copy and paste the URL into your application.

The closing date is 4pm AEST Friday 26th April 2024, and we will be shortlisting applications between now and then, so please get your application in as soon as you can. 

We love creativity, please show off your marketing skills in your application!