AddressDynamic Media Adviser position with a unique energy business
Your new company
Come and join a unique business that functions as an autonomous advocate for energy consumers across the nation.
By collaborating with various consumer organisations, they empower consumers to make their opinions count within the energy sector. They achieve this by compiling research that is grounded in evidence and reflects a nationwide viewpoint. This research is then synthesised into essential insights, which are relayed back to the industry to steer impactful changes for the good of the community.
Your new role
This is a role within the Communications and Stakeholder Engagement team and is responsible for telling the business' story to the media in order to reach decision makers, the energy industry, and the public.
The role involves identifying key issues, stories and angles, proactively pitching, media outreach, and also reactive engagement with the media. You’ll be helping them to grow their reach and influence and amplify the needs of consumers in the energy transition. You’ll need to be a great writer but equally comfortable at selling stories, organising interviews and reporting on your impact.Media Liaison
- Creating and executing communications plans for our major work that tie in to our strategy and ensure maximum impact (and understanding that sometimes good media strategy is not just about numbers). This can include advising and helping to amplify the work of our grant recipients too.
- Pitching our work to the media and ensuring that the needs of consumers now and throughout the transition to net-zero are elevated in the media narrative. The energy system is about people, not poles and wires.
- Collaborating with the rest of the Communications and Stakeholder Engagement team to plan, produce, publish, and share engaging content that is powerfully effective, aligned with our goals and consistent with our brand and voice.
Content production
- Identifying and creating engaging content for external consumption (especially content that is suitable for the media, like media releases, and background briefings etc – but also fact sheets and website content if required) that gets the message across and cuts through. You’ve got a nose for a good story and the ability to tell it simply and effectively. You can also write for a broad range of audiences and publications.
- Understanding the ‘Company Voice’ and the need to keep the messaging consistent across channels. Managing our key messaging bank.
Relationship Management
- Working with the Director Communications and Stakeholder Engagement to form strong relationships both within and outside the organisation, leading to collaborations that advance our communications goals.
- Fostering a network of media contacts, matching stories to specific journalists, outlets and audiences.
What you'll need to succeed
For a Media Advisor level role we’re looking for and/or 3+ years’ experience in a similar role.
- For a Senior Media Advisor level role we’re looking for 5+ years’ experience in a similar role.
Focusses strategically, understanding ECA’s goals and how their role and activities can help achieve good outcomes for consumers.
Helps to socialise the ‘company voice’ through the content they create.
Maintains an awareness of the company's operating environment, finding best practice approaches to implement improvements.
Shows judgement, intelligence and common sense. Breaks through problems to identify solutions.
Builds organisational capability and responsiveness, evaluating performance and identifying opportunities for continuous improvement.
Works collaboratively, professionally and transparently with a high degree of autonomy.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or email ************@hays.com.au
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
#2863494
