AddressAre you an experienced Media Planner with a strong background in broadcast - above the line media planning?
Looking for an exciting career move with access to large budgets with a very well-known Australian brand?
This could be the role for you.
About the role:
- Develop and manage broadcast media plans that align with client objectives and budget.
- Analyse ratings data to determine the most effective media mix for campaigns.
- Collaborate with media sales teams to negotiate and purchase advertising space.
- Monitor campaign performance, adjusting as needed to maximize results.
- Stay up to date with industry trends and advancements in broadcast technology
You'll have at least 3 years of relevant experience, with a strong background in offline broadcast media planning.
- Strong background in digital broadcast media, audience targeting, media research tools and techniques.
- Experience in developing media campaigns across a range of broadcast media channels, including briefing and evaluating partners, developing media plans and briefing media buyers for implementation.
- Possess an analytical mindset that can translate briefs and audience insights into top class media plans.
Strong professional relationships with key media owners.
- Extensive knowledge and experience with TV platforms
- Excellent negotiation skills, with the ability to build and maintain relationships with media vendors and internal stakeholders
