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SalaryAbout Sleeping Duck
Sleeping Duck was founded in 2014 by engineers Winston Wijeyeratne and Selvam Sinnappan and is now one of Australia's fastest growing startups - and that's particularly unique because we design our own concept products entirely in house.
Ground-breaking, engineer led, in-house product design. Real sleep science. Transparency. Honesty. Value. A commitment to passionate, exemplary customer connection, service and support. We are a multi award winning product company that is reinventing the way Australian's improve their sleep quality through better and more accessible high quality bedroom products.
Our team is exceptionally driven. We are led closely by our experienced founders and foster a strong inclusive culture. We are unified in our vision for reinventing the sleep product space to make better sleep accessible for everyone, no matter who you are. It is an exciting place to work because everyone at Sleeping Duck wants to do exceptional things.
We do almost everything in house which gives us a rare sense of unity of purpose in our vision to make better products and experiences for our customers. Our 60+ person team is very passionate, and includes Product Development, Story and Marketing, Supply Chain, Customer Experience, Technology and Finance.
We are growing rapidly with significant expansion plans taking place over the next two years – making it a very exciting time to join the team and be part of this journey.
Marketing & Creative @ Sleeping Duck
Our in-house Marketing & Creative team has taken Sleeping Duck from a little-known start-up to a household name in a few short years.
In the past 12 months, we've expanded and diversified our reach to advertise on all channels - 'above the line' - radio, TV, billboards and digital channels - Facebook, YouTube, Instagram and Podcasts, growing Sleeping Duck's prompted brand awareness to 61% of all Australians.
We are proud to produce all our media in house, and redefine how Australians buy a mattress.
Check out one of our we've done with the lovable Lawrence!
When you're not snoozing in our massage chairs, this is what you'll be doing
This role is a one-of-a-kind in the marketing space. You will be exposed to both traditional and digital media, and how we use these channels to grow Sleeping Duck.
As our Media Specialist (Planning & Analytics) you will be in charge of analysing and reporting on growth performance across all channels - above the line (radio, TV, billboards), digital (Meta, YT, Google) and owned (email, referrals). Identifying growth opportunities, you will be responsible for executing the media plan and administering the media spend.
Your focus will be on ensuring that our ads reach high quality target audiences, whilst optimising for the most cost efficient media prices. We already have strong relationships setup with our media partners - you will be responsible for the ongoing negotiation of rates and buying of advertising inventory. You will also be in charge of managing the spend in our digital advertising platforms. The Meta side will also include implementing our ad creatives and ensuring they are displayed correctly.
We are looking for someone who has experience with media buying and is able to analyse data.
Initially, you can expect to focus your energy on:
- Learning the business and building your understanding of how we operate
- Help identify target audiences and plan media campaigns
- Compare and negotiate rates, ad space and airtime directly with our media partners
- Optimise plans and budgets according to the best media mix
- Prepare media schedules and adjust when needed
- Experiment with new platforms and channels
- Ensure ads are creative and displayed appropriately
- Monitor costs and return on investment (ROI)
- Manage ad implementation, delivery, segmentation and budgets
- Report on both above the line and digital channels
People who we'd love to work with
- A curious and hungry person
- Interest in following advertising and media trends
- Is a whiz at Excel - and if you know SQL - major bonus!
- Excellent communication and negotiation skills - the ability to find a deal and say no.
- Bonus if you have experience in either the traditional media landscape or using digital advertising platforms such as FB or Google
- Strong relationship building skills with the ability to form genuine bonds
- Experience in planning and research
- Knowledge of media & website analytics tools (FB/Google Analytics) preferred
- Strong analytical, organisational and multitasking skills
- Enthusiastic and passionate - we love what we do and we want a team player who loves what they do
- An opportunity to be part of our evolving story and join an innovative and fast growing Melbourne born startup
- The team is really passionate about what they do, they have an open-minded, forward-thinking and inclusive culture
- Amazing employee benefits, wellness days, events, learning and development budget and generous leave entitlements
- To really live the SD life we will gift you a mattress to take home after your successful 6 months probation with generous discounts for family and friends
It doesn't matter if you're a side-sleeper, a back sleeper or an insomniac, we welcome sleepers of all backgrounds at Sleeping Duck. We're proud to recruit, develop, celebrate, and retain the most talented individuals from a variety of backgrounds.
