Pathways Strategy Project Lead (Marketing & Communications Business Area)

• Full time (1.0), Fixed Term until 26 July 2024
• Salary Range: $89,547 to $98,631 p.a. plus superannuation
• Location: Dandenong

ABOUT US

Chisholm is Victoria’s premier public vocational education and training provider, with campuses located across Melbourne and the south east.

Each year, we welcome some 41,000 students from over 43 culturally and linguistically diverse backgrounds. More than 1,400 passionate and dedicated Chisholm employees work together to deliver quality training and education in Melbourne’s south east manufacturing heartland and key residential growth corridor.

A Victorian Government-owned TAFE, we aim to lead the way in education and training to inspire success and transform lives.

Our purpose is to excel in education and training and be respected and valued for enhancing the social and economic futures of individuals, industry and communities.

Our drive for commercial success is underpinned by our core values of Collaboration, Accountability Integrity and Respect.

In the past 20 years, we have grown significantly to become a multi-sector institute, delivering a broad range of education and training programs and services in higher education, vocational education and training (VET) and school sectors across ten campuses in Victoria, online, in the workplace and overseas with partner educational and government organisations.

We offer over more than 400 courses, from Victorian Certificate of Education (VCE)/ Victorian Certificate of Education Vocational Major (VCE VM)/ Vocational Education and Training Delivered to Secondary Students (VETDSS), through to nationally accredited qualifications such as certificates, diplomas, advanced diplomas, degrees, graduate certificates, graduate diplomas and short courses.

ABOUT THE ROLE

The Pathways Strategy Project Lead operationalises Chisholm’s overarching Youth Pathways Strategy for Marketing and Communications (Marcomms). This includes researching, writing, confirming and rolling out a current (continuing) and previous (alumni) student internal Pathways Strategy and annual playbook for the Marcomms Student Recruitment and Pathways team that aligns with a broader Chisholm engagement and event strategy. It also assumes responsibility for liaising internally with Chisholm Delivery Business Areas and a cross-departmental workforce of Youth Pathways Coordinators to help promote the available internal study pathways for current and previous Chisholm students to support their next steps toward a longer-term educational journey with Chisholm.

The position will be reporting to and working under the general direction of the Head of Marketing and Communications, and working closely and collaboratively with the Recruitment and Pathways Specialist, the Pathways Strategy Project Lead sources and sets the tone for advice given about Chisholm study pathways and advises on segment-appropriate marketing events and activities that contribute to the achievement of domestic student enrolment targets for Chisholm.

This position also represents the Institute at recruitment events and is a key role in raising the awareness and visibility of the Chisholm brand and study pathways. Some events may be after hours and/or on weekends.

Your key accountabilities under the general direction of the Head of Marketing and Communications will include but is not limited to:

• Develop and implement a current (continuing) and previous (alumni) student internal Pathways Strategy, written in lockstep with the Schools’ Recruitment Strategy (written by the Recruitment and Pathways Specialist).
• Develop an annual playbook of internal pathways activities for the Marcomms Student Recruitment and Pathways team including all relevant supporting marketing and communications tools.
• Socialise and begin implementation of both strategy and playbook, in cadence with Schools’ Recruitment work, to be confident in a full handover to the Recruitment and Pathways team.
• Source and set the tone for advice given about Chisholm study pathways and advise on segment-appropriate marketing events and activities that contribute to the achievement of domestic student enrolment targets for Chisholm.
• Establish and maintain positive and constructive working relationships with internal stakeholders, to develop activities that grow the recruitment pipeline.
• Work cohesively with a small peer team to collectively achieve recruitment goals and guide the efficient running of the unit.

ABOUT YOU

Essential to the role is a relevant degree qualification and experience; or lesser formal qualifications with extensive experience with project management and strategy expertise in a complex organisation; or equivalent combination of relevant experience and/or education /training.

Crucial to your success will be your demonstrated experience in successful strategy creation and implementation with strong interpersonal communication, teamwork and negotiation skills, with a focus on high-quality customer care.

You will have the ability to analyse data, align strategy, and use insights to develop innovations for improvement and implementation together with the ability to influence decision making and gain buy-in in a complex environment.

You will also have the ability to listen to customers/stakeholders, strong written and oral communication skills, superior time management skills, and ability to work under pressure and to tight deadlines.

BELONGING AND INCLUSION 

Chisholm is resolutely diverse. We celebrate our people’s unique contributions to achieving our ambition to transform lives through relevant and responsive high-quality education. Chisholm’s culture of Belonging & Inclusion strives to promote a self-regulating culture that enhances the experiences of our employees, students and communities. 

We welcome and encourage applicants from diverse backgrounds to apply.

We are committed to a fair and equitable merit-based recruitment process for all our candidates. If you have specific accessibility or support requirements please contact our People, Culture & Safety Team at ******@chisholm.edu.au  

Aboriginal and Torres Strait Islander Applicants

We welcome and strongly encourage applications from Aboriginal and Torres Strait Islander people.  If you have specific support requirements please contact our People, Culture & Safety Team at ******@chisholm.edu.au   

Chisholm has zero tolerance for child abuse and all forms of harm to children.   All allegations and safety concerns will be treated consistently in accordance with Chisholm policy and procedure.

HOW TO APPLY

Applications for this position close 5pm Wednesday 31 January 2024.

Applications should include:

• a covering letter
• curriculum vitae
• contact details of three (3) referees

Appointment to this position is subject to satisfactory completion of Safety Screening requirements including but not limited to:

• valid Employee Working With Children Check
• National Police Check
• International Police Check (if applicable)
• verification of unrestricted work rights in Australia, eg citizenship, passport or birth certificate
• certified copies of qualifications and transcripts

If you have any questions regarding the position or require further information please contact Alicia Pridgeon, Head of Marketing and Communications, ***************@chisholm.edu.au

Chisholm Institute reserves the right to withdraw an advertised position at any stage.

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