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Form of workHello. We’re Virgin Australia. We’re the airline that’s always done things a little different. Our way. The Virgin way. We’re on a mission to make flying better than ‘nice’. And to do that, it takes a team of talented people who are passionate about customer experience, doing the right thing always, with a focus on safety – in the air, on the ground and in our workplaces. A team who values real diversity and inclusion, in a big brand with big ambitions.
What you’ll be doing:
The objective of the Performance Marketing Specialist role is to drive flight and ancillary revenue through the bottom of the marketing funnel, working with our media activation agency and broader business stakeholders to do so. This includes the management of our paid search channel which is a key revenue driver with a large budget. The role is also a key contributor to the audience strategy across all paid media, including CDP activation and personalisation. Working closely with the digital analytics team the role also enables broader marketing activity through paid media in relation to mar-tech and digital tracking.
You’ll be great in this role if you:
- Have a tertiary or equivalent business qualification
- Come with at least 3 years of digital experience ideally with a focus on search and display
- Are highly experienced (advanced user) with digital analytics tools such as Adobe Analytics or Google Analytics
- Have strong experience in executing inbound traffic strategies for websites and other digital platforms
- Come with a proven project management, employing agile project management techniques and processes to ensure individual and team-wide tasks are completed with effectiveness
- Have solid knowledge of Digital Marketing principles
- Know SEM like the back of your hand
- Have worked with Programmatic Display and Social Media analysis and reporting tools
- Understand web tracking and third-party tags
- Have a natural ability to work with data and provide analysis and insight
What you’ll get from us
We’re committed to looking after you, with some of the best benefits and conditions in the industry – including (but not limited to):
- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the betterme digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life – physical, mental, social and financial
- Dress for Your Day – enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you
Equality rules
We’re all individuals. We love that. That’s why we encourage applications from Indigenous Australians, people with disability, those from diverse cultural backgrounds, our friends in the LGBTQI+ community, and anyone else who wants to join our family.
Ready to apply? We’re ready to hear from you. Apply now.
