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Form of workA leading global technology is seeking a PR manager to join their team for a 6-month contract, with the possibility of an extension.
About the role:
Launch is seeking a creative, high-judgment, well-connected and experienced public relations (PR) professional to drive communications for its Partner Business across Asia Pacific and Japan (APJ). As a senior member of this team, you will be owning and building PR programs, including strategy and content, to communicate the success of the Partner Network (APN) program.
This role will be responsible for developing integrated communications strategies to support our fast-growth Partner business, including campaign development and execution, media relations, policy communications, executive branding, messaging and content development, PR risk assessment, and customer reference activity across the region
Responsibilities
- Ensure a consistent, timely, high-impact, and accurate representation of the Partner programs in APJ media, working directly with regional press and through in-country PR teams to engage local media.
- Work in close alignment with stakeholders including business leaders, marketing, analyst relations, and public policy, ensuring buy-in and engagement for one Partner PR strategy.
- Lead the Partner communications strategy for regional Summits, re:Invent, and other major events, working with the in-country communications leads to review communications plans, assist with execution, co-ordinate reporting, and incorporate learnings into the ongoing program.
- Develop and manage communications across a range of platforms and types of content, including byline articles and social posts, that amplifies thought-leadership expertise of local spokespeople.
- Manage the communications programs around some of the most strategic partners, as well as review and approve partner press releases.
- Track and communicate PR goals and progress to regional business and technology leaders, and functional leadership teams as required.
- Work effectively with Global PR teams to ensure global consistency and standards are maintained.
- Train, certify, and develop internal stakeholders, ensuring that they accurately represent the Amazon culture and technology to customers and external stakeholders. Collaborate with in-country PR leads to ensure local spokespeople have access to relevant, aligned Partner messaging and content.
- Bachelor's Degree and minimum of 7 years in PR.
- Demonstrated success working with senior leaders in high-profile organizations.
- Experience working alongside marketing, social, analyst relations, and other functions to deliver integrated communications campaigns.
- Experience working within international, highly matrixed, complex organizational structures.
- Have an excellent understanding of the relevant industry, tech, and policy media environment, and apply that knowledge to the development of high-impact, sustained, and proactive communications strategies to support business growth.
- An entrepreneurial spirit, including ability to work independently and autonomously.
- Excellent written and verbal skills required; a second Asian language preferred but not required.
- Excellent interpersonal skills.
- Business-to-business technology PR experience, with a track record of successfully representing high-profile companies in fast-paced, complex, high-stakes environments.
- Strategic thinking, analytical, and organizational skills, while also staying on top of tactical execution.
- Outstanding attention to detail, understanding of technology, and ability to communicate complex topics effectively.
