Principal Media Officer , State Development, Infrastructure, Local Government And Planning

At the Department of State Development and Infrastructure we are thinking ahead and acting now to secure responsible economic development and liveable communities. This is your opportunity to join the Strategic Communication Branch, where you will play a key role in supporting the department that is driving the medium to long-term economic strategy for Queensland. You will work on important issues affecting Queenslanders. This includes addressing liveability, building our state, growing our regions, promoting a renewable future, boosting industries and critical skills and innovating for the future including preparing for Brisbane 2032.
You’ll develop media opportunities, deal with day-to-day media inquiries, prepare media materials including releases, speeches, and other public material for use by the department and Ministerial offices.
Job details Position status Permanent
Position type Flexible full-time
Occupational group Marketing, PR & Communication
Classification AO7
Workplace Location Brisbane Inner City
Job ad reference QLD/535573/23
Closing date 17-Jan-2024
Yearly salary
Fortnightly salary
Total remuneration
Salary Other
Job duration
Contact person Colleen Butterfield
Contact details Ph: 0428 053 718
Access the
The Strategic Communication Branch drives innovative proactive communication strategies for the department and provides a strategic service to strengthen internal and external communications. The Strategic Communication Branch is part of the Strategy, Advisory and Insights Group. The branch takes a strategic, whole-of department view of media and communication, managing the department's reputation and providing context and consistency to all communication messaging.
The branch focuses on a few key areas: strategic communication and insights; media; online, social media and digital strategy; marketing and creative; internal communication.
This is your opportunity to:

• Support the Media Manager in leading the team to deliver strategic media outcomes, including the provision of media advice.

• Lead, develop and execute media strategies to ensure the department's key strategic priorities are communicated to audiences through a variety of traditional media channels, collaborating with experts in other communications fields to amplify the message.

• Identify, plan and produce proactive opportunities to promote the work of the department through traditional media coverage.

• Produce a range of high-quality media materials including responses to enquiries, releases, talking points, speeches and news articles.

• Liaise with, and build relationships with, ministerial advisors, senior executives, external organisations and media outlets for proactive and reactive media.

• Analysing media outcomes, using data to measure success and identify areas for improvement.

• Training and supporting spokespeople.

• Utilising creativity and awareness of the latest technologies, techniques and networks to deliver innovative and improved media services and strategies.

• Undertaking media reporting and monitoring tasks.

• Actively engage in a team environment and positive culture, by demonstrating our core values, celebrating success, and committing to continued learning and development.

Applications to remain current for 12 months.
Job Ad Reference: QLD/535573/23
Closing Date: Wednesday, 17 January 2024
Further information
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Documents
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