Product Manager - Crm

We are seeking an experienced Product Manager who is a team player with exceptional communication and CRM expertise
Join a collaborative team and help our brokers grow their businesses
Permanent role based in Melbourne or Sydney
We're REA
is not your average digital business. From humble beginnings in a garage in Melbourne’s east in 1995, we have grown into a leading global digital business, specialising in property.
With bold and ambitious goals, we are changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.
Where Financial Services fits in
For most Australians, buying property also means finding finance. Yet to date, the search for property and the search for finance have been managed separately. The Financial Services team is working to change this, and to make realestate.com.au the place Australians trust to search, find and finance property.
With our rich database of consumer information, intense focus on the property search experience, digital home loan capability, and our network of more than 1,000 Mortgage Choice brokers around the country, we are uniquely positioned to make finding the right finance part of finding the right home.
The journey to obtain property finance has many milestones - from researching as a consumer right through to becoming a client of a broker or lender. Pathways may start with a property or a finance first focus, but ultimately will always end with a lender – either directly or via a mortgage broker.
Our objective is to make it easy to find and finance property by building the #1 retail broker business and online marketplace by servicing each of these unique journeys and phases regardless of channel, to grow, nurture and convert into a customer. We aim to demystify the most complicated aspect of obtaining finance by providing an eco-system centred around helping the consumer.
Where the team fits in
As the Product Manager for the CRM, you will lead and own the products and services that our brokers use to manage and grow their business and maintain and engage with their customer base (for example, customer retention, task workflow, reporting, customer maintenance, lead management).
You are a product-led innovative thinker who is comfortable taking the lead in ongoing product strategy and discovery in building our core CRM functionalities to enable our brokers to grow their businesses. You will be able to understand our franchise model and translate that into a product roadmap and drive the team to deliver.
You are adept at collaborating with cross-functional teams and external partners, as well as our broker network, possess the ability to influence the business beyond your own squad and be a strategic thinker. You will also be able to respond quickly to production issues and advise on best way forward to resolve.
What the role is all about
Define and manage the delivery of new concepts through discovery, definition, validated learning, iterative delivery, launch, post-launch tweaks and enhancements, and on-going development and management
Collaboratively work with cross-functional and cross-business teams to build and prioritize product roadmaps ensuring clear alignment across the business
Identify market needs and trends to inform product strategy
Collect and analyse user feedback and behaviour for insights and improve products accordingly
Work with key stakeholders, including engineering and QA teams, as well as our broker network to guide product features, functionality, and quality assurance
Continuously assess product satisfaction and conduct competitive research
Manage the product development cycle from conception through launch
Work with key stakeholders to ensure a successful launch and go-to-market strategy for each product
Oversee the development of new products and opportunities
Lead or participate in business development initiatives to support projects as required
Who we’re looking for
Experience as a Product Owner, Product Manager or BA, preferably working in the Fintech, mortgage or financial services industry
Strong CRM experience - experience with Hubspot is highly desirable
Strong understanding of data-driven product development lifecycle, methodologies, and best practices
Experience in developing and executing product roadmaps aligned with business objectives
Excellent analytical and problem-solving skills, with a strong attention to detail
Excellent stakeholder engagement skills (particularly important for engaging with our broker network of small business owners)
The REA experience
The physical, mental, emotional and financial health of our people is something we’ll never stop caring about. This is a place to learn and grow. We’re committed to your development – both professionally and personally. Your experience with us is something we take seriously.
We offer:
A hybrid and flexible approach to working
Flexible parental leave offering for primary and secondary carers
Programs to support mental, emotional, financial and physical health & wellbeing
Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity.
Hack Days so you can bring your big ideas to life
Performance recognition programs because hard work should never go unnoticed
Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking - be it cultural and ethnic backgrounds, gender identity, disability, age, sexual orientation, or any other identity or lived experience. We know diverse teams are critical to maintaining our success and driving new business opportunities. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.
If you like the sound of us, then we think you should apply today. We're proud to be Circle Back Initiative Employer and we commit to respond to every applicant. While we're looking at your application, and preparing to come back to you with an update, why not get to know us a bit more through our various social channels?
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