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Make a difference and help us to enable a safer world
Role located in either Adelaide or Canberra
About the Role
The Product Marketing Manager will be an integral member of the global Fivecast Marketing team, supporting the execution of the global marketing plan and helping to drive awareness, lead generation and revenue growth for Fivecast across our customer base in national security, defence, law enforcement and corporate security.
This role requires experience in content creation, messaging and positioning and working with product and sales teams to successfully launch solutions to the market. Success in this role requires the ability to work cross-functionally across organizational teams including product management, development, tradecraft, data science and sales; excellent written and verbal communications skills; a keen customer focus; and the ability to execute in a fast-paced environment.
Key Responsibilities:
Supporting the go-to-market (GTM) releases of new Fivecast solutions and use cases:
Work with the product management team to understand the key features and value of new solutions and use cases
Research our customer base and the broader market to understand customer needs, buying patterns and identify opportunities for Fivecast to create demand
Create messaging & positioning documents that reflect Fivecast capabilities and market opportunities
Plan and execute on the product content, sales enablement, GTM demand gen activities required to ensure market traction and success
Creating Product Marketing content – produce high quality, product-focused content that communicates Fivecast messaging and differentiators including:
Solution & Industry briefs
Customer case studies
Product presentations
Blogs
Webinar content
Competitive battlecards
Conducting sales enablement in conjunction with Product Management and Tradecraft teams:
Train sales teams on the messaging, positioning and competitive differentiators for Fivecast solutions that will help expedite sales cycles
Assist with competitive analysis and ensuring Fivecast differentiatiors are understood by Sales and reflected in content
Contribute to other global marketing and demand generation initiatives as required:
Support Fivecast presence at Industry Conferences with presentation materials and other content
Help to define topics and themes for thought leadership marketing campaigns and assist in producing content for campaigns including webinars, white papers, blogs and case studies
Requirements
4 to 8 years’ experience in a software product marketing role
Bachelor’s degree in Marketing
Experience in B2B Software Product Marketing
Experience working cross-functionally with product and sales teams to launch new solutions into new markets
Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers
Excellent inter-personal and communication skills (both verbal and written)
Self-motivated, able to work autonomously and manage projects to completion
About Fivecast
Fivecast is a world-leading provider of cutting-edge digital intelligence solutions. We enable the world’s most important public and private organizations to explore masses of data and uncover actionable insights, critical to protecting global communities.
As a growing start-up with under 100 people in Adelaide, all team members are provided with the opportunity to directly contribute to our success, participate in the development of new and emerging technologies and grow their career in a challenging and dynamic high-tech environment. We are headquartered in Adelaide with teams in Canberra, Virginia USA and London UK.
Our Work Environment and Culture
Only a few minutes from the city, Fivecast is located at Base 64 on North Terrace, home to other innovative and interesting Australian technology start-ups. We will be relocating to Adelaide city in early 2023 into an exciting purpose-built space to allow for continued collaboration, innovation & growth.
We enjoy a casual, relaxed atmosphere that encourages collaboration and includes a fully equipped kitchen, barista quality coffee machine, end of trip facilities, comfortable indoor and outdoor spaces for meetings and eating.
Fivecast has a connected work culture with team members often taking advantage of the in-house Foosball table, social clubs, local cafes, bars, pubs and sporting facilities for Friday lunches, after work drinks and group activities. At Fivecast we understand the importance of a good work-life balance and support flexible work arrangements.
Fivecast is an inclusive employer, we value diversity of thought and experience and believe our inclusive culture contributes to our success. We are committed to building a workforce that is representative of the communities in which we live and work.
