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Form of workThe Product Marketing Manager will be an integral member of the global Fivecast Marketing team, supporting the execution of the marketing plan and helping to drive awareness, lead generation and revenue growth across our customer base in national security, defence, law enforcement and corporate security through effective Product Marketing strategies. Success in this role requires the ability to work cross-functionally across organizational teams including product management, product development, tradecraft, data science and sales, excellent written and verbal communications skills, a keen customer focus and the ability to execute in a fast-paced environment. This is a unique opportunity for a mid-career professional to gain valuable experience in the high-tech digital intelligence industry and make their mark with a rapidly growing scale-up.
Open to Adelaide or Canberra location.
Responsibilities:
Plan and manage go-to-market strategies & Product Marketing campaigns:
- Craft Fivecast’s product storytelling vision and voice and create the messaging and positioning for new releases, ensuring all product messaging is accurate & pitched at the correct customer segment.
- Shape and manage all Product Marketing campaigns to target prospective customers, clearly communicating Fivecast’s product innovation and value propositions.
- Produce high quality, product-focused content that communicates Fivecast messaging and differentiators including:
- Solution & Industry briefs
- Customer case studies
- Product presentations & pitch decks
- Blogs
- Webinar content
- Work with customers to get quotes, customer stories and referrals
- Research, understand and articulate the target audience, market segments, ideal customer profile (ICP) and personas, customer challenges and buying patterns for Fivecast product lines.
- Work closely with Product Managers to plan the GTM for new product releases.
- Educate sales and other departments on product messaging, positioning, competitive differentiators, target segments and the value proposition, so they can have more effective and product conversations with potential customers and expedite sales cycles.
- Identify market growth opportunities and assist in planning GTM and demand generation strategies.
- Speaking or demonstrating at industry events and conferences
- Briefing partners on company and product updates
- Speaking on podcasts, webinars and PR interviews when required
- Build relationships with partners, industry organizations and key stakeholders.
- Support Fivecast presence at Industry Conferences with presentation materials and other content.
- Help to define topics and themes for thought leadership marketing campaigns and assist in producing content for campaigns including webinars, white papers, blogs and case studies.
- Bachelor or Masters degree in marketing or related fields
- 5+ years experience in a Product Marketing or related role
- Strong written and verbal communication skills
- Story telling and content creation skills
- Firm grasp of ways to develop strategic Product Marketing campaigns
- Self-motivated, able to work autonomously and manage projects to completion
- Understanding of the intelligence industry and application of OSINT technology.
- Experience in B2B Software Product Marketing
- Understanding of software market trends and technical product lifecycles
- Experience working cross-functionally with product and sales teams to launch new solutions into new markets
- Proven ability to create content that translates technical concepts into value-focused messaging that resonates with customers
Fivecast is a world-leading provider of cutting-edge digital intelligence solutions. We enable the world’s most important public and private organizations to explore masses of data and uncover actionable insights, critical to protecting global communities.
As a growing start-up with over 100 people globally, all team members are provided with the opportunity to directly contribute to our success, participate in the development of new and emerging technologies and grow their career in a challenging and dynamic high-tech environment. We are headquartered in Adelaide, Australia with teams in Canberra, Virginia USA, and London UK.
Our Work Environment and Culture
Our Adelaide based headquarters is a purpose-built tech hub centrally based in vibrant Hutt Street. We moved into this brand-new space in early 2023 to allow for continued collaboration, innovation & growth.
Our space has been specifically engineered for brainstorming, idea generation, random encounters across teams and to suit our casual, relaxed culture. This has been achieved through amazing features, including an arcade room, pool table, fully equipped kitchens with fruit and snacks, barista quality coffee machine, end of trip facilities (showers, lockers, bike storage, etc), as well as comfortable breakout spaces.
Fivecast has a connected work culture with team members taking advantage of our social clubs, local cafes, bars, pubs and sporting facilities for team activities. At Fivecast we understand the importance of a good work-life balance and support flexible work arrangements.
Fivecast is an inclusive employer, we value diversity of thought and experience and believe our inclusive culture contributes to our success. We are committed to building a workforce that is representative of the communities in which we live and work.
