Product Owner - Customer Lifecycle Retention

We've only just begun, but what a beginning. In a once in a generation moment, we've brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.This opportunityThe Product Owner - Customer Lifecycle is a pivotal role in the Customer Lifecycle Management team. This function is responsible for the development and execution of data-driven strategies to drive customer engagement, retention, and revenue growth throughout the Customer Lifecycle. This position requires a strong understanding of customer behaviour, the ability to analyse data, project management and have effective communication skills.Responsibilities

• Develop best in class Customer Lifecycle strategies to protect, retain and grow the customer base and maximise customer lifetime value aligned with TPG Telecom overall goals and objectives
• Use data analysis to identify key trends and insights to drive decision making in the development of Customer Lifecycle strategies and execution of customer journeys and targeted marketing campaigns to drive customer engagement, retention, and incremental sales
• Identify data driven opportunities to conduct experiments that can result in profitable commercial outcomes ensuring the initiatives can be scalable in the short term
• Continuously measure, monitor, analyse, and report on key performance indicators to measure the effectiveness and performance of Customer Lifecycle activities

Knowledge and experience

• Strong background in data-driven marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes
• Business acumen with the ability to make sound and effective decisions based on a thorough commercial and market analysis
• Proven project management and campaign execution able to work independently and manage multiple projects at once
• Strong understanding of customer behaviour, marketing, retention, and sales
• Knowledge and experience with marketing automation platforms such as SAS360, Salesforce, Adobe Marketing Cloud, Marketo or Pega

Benefits and perks

• Flexible hybrid way of working (work from home and office)
• 'Stay Connected Mobile' - Access to a free mobile plan
• 'Stay Connected NBN' - Access to a free NBN 100 plan
• 'Your Leave' - an additional 4 days of leave to be used whenever you like - every year
• Access to TPG Learning Hub platform and internal development opportunities
• Access to Corporate Partner Discounts

Bolder and better together!Don't meet every single requirement? We're ok with that. Studies have shown that women and those of underrepresented groups are less likely to apply for roles unless they meet every single criteria. At TPG Telecom we recognise that what may make you different, makes the difference!We're all about enabling every individual to be their authentic selves and creating a place where everybody belongs. If you are excited about this role, but your experience doesn't align perfectly with every qualification in the job description, we encourage you to APPLY NOW regardless. You may just be the right candidate for this or perhaps another similar role with us.We are a 2024 Circle Back Initiative Employer - we commit to respond to every applicant.Our Talent Acquisition Team and Hiring Managers kindly request no unsolicited resumes or approaches from Recruitment Agencies. TPG Telecom is not responsible for any fees related to unsolicited resumes.#LI-Hybrid #LI-SM1