Public Relations Professional

Public Relations Professional

The Cru is looking for a Public Relations Professional to join their team at The Cru’s Sydney HQ.

This is an ideal role for someone who is self-motivated, has a leadership mentality, with extensive PR skills, and genuine knowledge of the global travel, food, drink and hospitality sector.

The role is full time. 

Who we are looking for

You will have a creative flair and a passion for innovative communications and come with a strategic mindset. You will be willing to work autonomously to develop business, nurture and maintain client relationships and implement PR strategies for a range of clients across The Cru’s portfolio of clients.

You will also be responsible for continuing to build the agency’s travel portfolio, proactively seeking out and securing new business, training and mentoring team members and passing on specialised travel knowledge to them, and constantly evolving ways of servicing clients to maintain best practice. 

You will work with the founder and general manager of The Cru to build out the new division in line with The Cru’s ethos and standards, whilst continuing to focus strongly on the strategic PR needs of the agency’s clients.

Ideally you have had experience in a similar role, though a great attitude and willingness to learn is most important. 

A proactive and positive attitude is essential to be successful in this role, as is a keen interest in the global travel space.

Essential requirements

• Strong administration and organisational skills
• Relevant experience of working in a communications agency environment at a Director, Managing Director, or General Manager level
• Extensive experience in the travel, tourism and hospitality sectors
• Strong international media and key stakeholder relationships 
• Experience in participating in competitive pitches including building a compelling response and presenting to prospective clients 
• Highly commercial, with strong strategic client consultancy skills
• Global experience and international network and relevant industry contacts
• A track record of retention and the profitable growth of existing accounts
• Demonstrable success at securing new business and increasing client revenues
• A strong leader with the skills and aptitude to develop, mentor and motivate a team

Key responsibilities and duties

• Developing and managing PR campaigns and communications strategies
• Developing PR materials for campaigns including: media releases, bios, interview briefs
• Liaison with the media on behalf of clients
• Provide strategic advice to clients retained by the agency
• Leading and managing a new business division, ensuring clients are well supported, managed and retained
• Managing a team of PR professionals; offering development support, training needs and performance reviews
• Ability to assist the agency’s general manager and director in high-level business planning, as well as be a key point of contact for clients
• Handle the strategic needs of the agency’s clients
• Manage new and existing agency clients, with a strong focus on attracting new clients
• Build out a business development workflow for the agency in the travel category