AddressThe Offer
- Opportunity within a company with a solid track record of performance
- Work alongside & learn from best in class talent
- Leadership Role
The Job
You will be responsible for :
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
- Translating brand strategy into brand plan and go-to-market strategy.
- Planning and execution of communications and media actions across offline, online and social media.
- Participating in product development, pricing and supporting new product launches.
- Guiding the Advertising & Promotion budget.
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Planning and executing viral marketing campaigns across a range of social media platforms.
- Driving business growth by developing innovative ideas and campaigns.
- Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.
The Profile
- You have at least 2 years experience ideally in Brand Marketing / Brand Manager or Digital Marketing within Internet and Financial Services industry.
- Experience within would be a strong advantage.
- You pay strong attention to detail and deliver work that is of a high standard
- You are highly goal driven and work well in fast paced environments
- You enjoy finding creative solutions to problems
The Employer
Our client is a progressive and flourishing prop trading firm, and trading education provider. Our client is based in London, and at the moment have a team of highly trained properly trading professionals, managing the company’s extensive funds on our City of London based trading floor.
