Search Engine Marketing (Sem) Specialist

Search Engine Marketing Specialist
Crown Resorts Melbourne
Crown Resorts Melbourne is seeking an innovative Search Engine Marketing (SEM) Specialist to join the digital team.
Reporting to the Group Head of Digital Product, Strategy & Design this role requires hands-on digital marketing skills to develop and execute effective SEM strategies that drive traffic, increase conversions and search optimisation for Crown Resorts.
Key responsibilities of the role will include, but are not limited to:

• Contributing and executing Crown Resort’s SEM strategies in Melbourne, Perth and Sydney using various marketing platforms
• Conducting keyword research and analysis to identify relevant search terms and trends
• Creating and optimising compelling ad copy/content and landing pages to improve and promote click-through and conversion rates
• Providing accurate daily, weekly and monthly analysis and data on campaign execution to key stakeholders
• Contributing to briefings and reviews from cross functional teams to optimise promotional activities and targeting requirements for Crown Resorts
• Working with external agencies responsible for the development and delivery of complex promotional campaigns and advertising

To be successful for this role, you will need:

• Demonstrated experience of SEM digital marketing experience gained inhouse or agency background
• Excellent communication skills and an ability to build strong working relationships with internal and external stakeholders
• A strong working knowledge of SA360, Google Merchant Centre, and Google Ads
• Experience in bid management and managing budget allocation
• A proven ability to interpret data and make data driven decisions
• Tertiary qualification in a relevant marketing or digital discipline preferred but not essential.

What we offer you:

• Full-time opportunity, based in Crown Melbourne corporate office in Southbank.
• Complimentary meals at our on-site staff restaurant and café
• Generous discounts across Crown hotels and restaurants Australia wide
• Access to discounts with our various corporate partners across travel, insurance, heath & wellbeing, fashion, banking & finance, technology, parking

To apply for this exciting role, please visit Crown Careers and submit your application by Friday 9th February 2024.
As part of Crown’s inclusive culture, we strongly encourage applications across all cultural backgrounds, genders and abilities. Please contact recruitment@crownmelbourne.com.au for more information.
Please note Crown operates an in-house Recruitment model, we therefore kindly ask that external recruitment agencies do not get in touch regarding this vacancy.
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