AddressA Search Marketing Specialist! This role might mean different things to different people. What’s important is what it will mean for you…
It’s a nerdy role because we’re a pretty nerdy company. You’ll be in Google Ads, Analytics, SEMRush and Ahrefs most of your day. Add a bunch of AI tools we want you to harness and explore to improve efficiency and output. It is pretty clear that… you’ll be in the data.
But at 3BY2, you won’t just be in the data; you will sit above it. What does the data mean, and what insights does it drive? Should clients bid on their brand name or save the budget for specific key-term targeted campaigns? We are curious and make sure we dig deep in everything we do. At 3BY2, you will start with strategy; you won’t just be working with digital peers but specialists across all marketing channels, across the whole customer journey.
If you're a doer who thirsts for learning and thrives in a fast-paced environment, we need you to apply. If you find purpose in getting sh*t done, collaborating with a team that inspires you to be better and having the autonomy not to have to follow processes like a monkey…we value your intelligence, and we want you!
Why are we different? In a nutshell, we don't settle for okay. We strive to be the best. We love being challenged with new ideas, and we don't beat around the bush if we have feedback. If you're looking for comfort…this role isn't for you. If you want to learn, grow, and earn respect by getting your head down and getting into it, you'll love us.
Our head office is in Perth, but we don’t mind where you are in Australia as long as you have the character and passion to do the job and make a meaningful difference to our client results.
Key Responsibilities:
- Craft and manage targeted Google Ads and Bing Ads campaigns, covering both search and shopping platforms.
- Analyse the performance of digital campaigns using tools such as Google Analytics and Hotjar
- Ensure all digital communications align with our client’s brand identity.
- Apply precise data-driven adjustments to boost return on investment across digital platforms.
- Control bid strategies to systematically reduce costs per click and per conversion.
- Produce regular, detailed reports that break down campaign performance and offer clear, practical recommendations.
- Initiate and implement innovative strategies to maintain a competitive edge in digital marketing.
Requirements:
- Minimum three years of experience in managing Google and Bing advertising campaigns.
- A track record of improving campaign efficiency and effectiveness.
- A sharp analytical mind that thrives on metrics and conversions.
- A deep generalist knowledge of Search Marketing and digital advertising methods
- Exceptional problem-solving skills with meticulous attention to detail.
Oh and when you apply, we need to see a cover letter. Don’t worry about grammar or spelling, what we want to know is how nerdy you are, why you love Search Marketing and the experience you have. Great cover letters get interviews.
