Senior Content Editor

We are looking for a content writing professional who is creatively driven and passionate about using words to make people feel something.
As a senior member of the Content Studio team, you will lead the writing and editing of our storytelling initiatives for travellers across all owned and paid channels to communicate Tasmania's unique qualities as a destination.
You will work collaboratively across the organisation to measure content performance and report insights from learnings.
If you have a passion for the Tourism Tasmania brand, you look for opportunities to inspire audiences, and you can make things happen collaboratively and efficiently, we'd love to hear from you.
What you'll be responsible for

• Leading Tourism Tasmania's storytelling initiatives for travellers across all owned and paid channels.
• Commissioning, briefing, and managing external writers and internal team members to deliver against editorial content briefs.
• Manage internal team of writers.
• Chairing the Content Calendar rolling quarterly reviews in cross-functional collaboration.

What you'll work on

• Lead the writing and editing of strategically aligned written content that communicates Tasmania's unique qualities as a destination.
• Ideation and generation of story angles and creating content and content partnership strategies aligned to client briefs.
• Collaborate with internal teams to ensure written content meets team and agency requirements.
• Manage the written content production process to meet briefs and deadlines, including commissioning and managing the work of in-house and external writers.
• Ensure written content is accurate and aims for equitable and fair coverage of the island's travel-related products and attractions.
• Inspire and coach the Content Studio's writers to encourage a creative, collaborative, and high-performing work environment.
• Be a strategic and creative source of content knowledge for the team at Tourism Tasmania.
• Ensure the appropriate systems and processes are in place to create, manage, approve, distribute, and store written content resources, meeting copyright compliance guidelines and achieving efficiencies.

Who you are
You are an experienced content writing professional who is creatively driven and gets a buzz from making people feel something, prolonging the emotional experience by bringing to life all that Tasmania has to offer.
You understand the power of written content to paint the picture and are an accomplished master within the editorial space. You look for opportunities to inspire audiences, and you make things happen collaboratively and efficiently.
You aspire to deliver excellence to content creation with your knowledge and a desire to inspire and constantly improve to enhance the audience engagement.
You have a passion for and understanding of the Tourism Tasmania brand and destination, and you're keen to make a difference to the brand, the team, and the tourism industry.
Supporting documents
For further information:
Please contact Tim Cheng, Head of Content, on 0457 245 750 or via email at tim.cheng@tourism.tas.gov.au
How to apply:
Applications should include a maximum two-page statement of claim against the 'what you need to have' within the Statement of Duties.