AddressLocation(s):
Singapore
City/Cities:
Singapore
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
March 25, 2024
Shift:
Summary:
Are you a visionary marketer with a pulse on the future? Do you possess the foresight to tap into emerging trends, shaping consumption patterns for a new era of consumers? Are you adept at navigating the vibrant and dynamic landscape of ASEAN and South Pacific (ASP) markets, ready to lead the way in driving growth for one of the world's most iconic brands?
In this strategic role, you will be the catalyst for change, ensuring the Coca-Cola brand remains at the forefront of market trends and consumer preferences in ASP.
This exceptional opportunity invites an exceptional leader-a strategic thinker with the creativity to propel our most significant growth platform, an influencer who will write the next chapter of our story.
As the Senior Director, Marketing - Coca-Cola & Breaks/Meet-ups reporting to the Coca-Cola Lead for ASP, your impact will stretch across borders, cultures, and markets. If you're eager to harness the collective power of a talented team, create impactful strategies, and leave an indelible mark on our brand's legacy, we invite you to join us in shaping the future.
Focus, Scope, & Impact:
- Provide thought leadership to develop annual and multi-year brand growth strategies and business plans for Coca-Cola Uplifting Breaks/Meet-ups for ASP, in order to deliver against overall brand vision and business objectives. This includes development of 24 month rolling calendar and resource allocation recommendations.
- Provides direct reports with leadership, clear direction/prioritization, and coaching to achieve work objectives, improve performance and skills, and develop career paths
- Directly manage key business projects, as aligned with Coca-Cola Lead for ASP, to help facilitate key stakeholder alignment and assist in the workload of team
- Inspire, engage & align ASP senior leadership on brand strategy and marketing programs with a strong ability to influence across and upwards with internal stakeholders, external agencies and our bottling partners.
- Work closely with the Global and regional Coca-Cola Lead to ensure clear alignment on the Brand Architecture, Positioning and global growth strategies.
- Identify new volume and profit growth areas across the full OBPPC spectrum by leveraging consumer research and collaborating with functional experts
- Develop and communicate written briefs and provide leadership to the Content and E2E teams
- Balance the adoption of big, scalable global ideas, amplified by regional/local ideas that drive engaging consumer experiences.
- Lead research projects and insight development based on both quantitative and qualitative research methods and synthesize the learnings into strategic recommendations to key stakeholders.
Experience
8 or more years of experience in brand management and/or marketing in consumer-packaged goods, beverage experience ideal. Bachelor's degree required. Multi-Geography experience or multi-country experience preferred.
Work Focus
Ability to develop and articulate multi-year strategic plan and annual business plan for their brand within the region. Develops a holistic picture of what is required to deliver these plans including alignment of key stakeholders across the value stream and making key decisions on resource needs/allocations.
Communication Focus
- Role frequently leads communications with both internal (e.g. global brand, Commercial, Supply Chain & Technical, customer/franchise teams) as well as external (e.g. bottler, customer, agency, supplier) partners
- Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
- Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives
Skills:
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
