Senior Officer Digital Marketing

• This dynamic and innovative role will have you responsible for planning, executing, and analysing Digital Marketing campaigns 
• Competitive annual salary commencing at $93,611, plus up to 13% superannuation
• Great range of additional benefits, including health & wellness programs, salary sacrifice options, salary packaging arrangements and a fortnightly RDO.

About the Region

Gympie is at the heart of a rapidly expanding region which stretches from rural valleys in our western reaches to the Cooloola Coast.  Bordering Noosa and Fraser Coast Local Government areas, we are uniquely positioned to grow whilst still retaining our country charm.  Our borders with North and South Burnett, and the Somerset Local Government areas link with our rural lifestyle, where you can enjoy our picturesque smaller townships, or our abundant local history.  Our local festivals such as the Gympie Music Muster are renowned both nationally and internationally. 

For someone seeking a high quality of life, with pristine natural areas and spectacular beaches, all within reach of Noosa, the Sunshine Coast and Brisbane, we are offering this unique opportunity.  

Come for the Job, Stay for the Community

Remuneration: Annual salary commencing at $93,611, plus up to 13% superannuation

Closing Date: Sunday 9th June 2024 at 11.00pm AEST

No late applications will be accepted.  Only applications received via Council's online application system will be considered. Unsolicited applications from agencies will not be considered. 

Role Overview

The Officer Digital Marketing is responsible for the planning, executing and analysing of Digital Marketing campaigns, whilst ensuring traditional media aligns, to promote Gympie Regional Council’s products and services online.

Reporting to the Coordinator Marketing and Communications, the role will be responsible for developing and implementing Digital Marketing strategies and contributing to the business development, marketing and communications functions to enhance the visibility and support the strategic, social and commercial objectives. 

Essential Knowledge & Skills:

• Tertiary qualifications in a relevant discipline and/or experience in Digital Marketing, with a history of high success.
• Demonstrated experience in writing content for digital channels and adhering to style guidelines.
• Demonstrated experience in developing, creating content, and delivering Digital Marketing campaigns and adhering to style guidelines.
• Clear track record of expertise leading content strategies and an understanding of SME/ SEO and digital strategies.
•  Ability to quickly understand, simplify, synthesise and communicate complex concepts in a digital environment.
• Understanding of the principles of website development including user centered design, usability, accessibility, information architecture and content management.
• Experience with managing web publishing technologies including content management systems. Digital platforms – fluent in using different platforms to maximise company brand and market positioning.
• 5 years’ experience in a marketing or communication role or similar.
• Strong analytical and problem-solving abilities
• Firm understanding of brand development, layout and style guides.
• Be a leader and a doer from a strong marketing operation background.
• Queensland ‘C’ Class driver’s licence that is current and maintained.

Essential Requirements: 

• Develop and oversee a Council wide digital content management plan across department activities to drive measurable improvements in brand awareness, social media engagement, service utilisation, and revenue generation.
• Lead the development and implementation of marketing efforts across various digital channels including websites, social media accounts, video hosting sites.
• Responsible for the implementation, coordination and maintenance of Council’s digital mediums, in addition to supporting the continued growth of Council’s social and digital media communications including websites, video content, apps, social media platforms.
• Writing and coordinating approvals and meeting deadlines for digital content and other documentation as requested
• Ensure legislative compliance for digital archiving and the software which may require an EOI process. Assist the Manager, Marketing, Communications and Economic Development to successfully deliver key projects and activities as required.

Position Description

For a full position description containing essential and desirable criteria, please

Who to Contact

For information regarding the requirements of this role, please contact Council's Coordinator Marketing and communications, Emily Kendall via email *************@gympie.qld.gov.au

For assistance lodging your application using Council's online system, please contact Council's Officer Recruitment, Sue Rossi on 07-5481 0*** or email *********@gympie.qld.gov.au

What we offer?

• Nine-day fortnight
• Access to employee health and well-being programs
• Fitness Passport: work out at over 25 local gyms for you and your family at a subsidised rate
• Long service leave after seven years
• Generous superannuation scheme of up to 13 per cent
• Access to salary sacrificing and salary packaging arrangements
• Employee assistance program offering free confidential counselling services for employees and their families.

Our Values

• Accountability
• Communication
• Customer Service Focused
• Integrity
• Teamwork and Collaboration

For a full explanation of our values please click here.  You will be assessed on your understanding of these values and how you have applied values such as these in your previous employment.

Our Process

Successful applicants will be required to undertake various checks such as skills, qualifications, reference, medical and national police.

Keen to apply

Keen to apply? Simply follow the instructions below:

1) Download and review the position description above
2) Complete the information below, as requested (please use an individualised email address as using another person's may effect your application, if you do not have one please follow this link to create a Gmail account)
3) Click 'APPLY'
4) Attach your resume, covering letter and a single document containing copies of your qualifications, licences or tickets as applicable.
5) Click 'NEXT' and 'CONFIRM'

Please note before continuing: It is advisable that you prepare your responses in a separate word or text document, saving your work as you go and that you then copy and paste this prepared information in the form before completing the application process. Please keep your responses to a maximum 300 words for each question.

Applications close on Sunday 9th June 2024 at 11.00pm AEST. No late applications will be accepted. Only applications received via Council's online application system will be considered.

Gympie Regional Council is proud to be an Equal Opportunity Employer and our people represent the community which we service. We invite all suitably qualified applicants to apply, including First Nations People, and people from diverse social, cultural and gender backgrounds.