Senior Strategy Consultant (Qualitative) - Brand, Experience & Innovation

Job descriptionThe world is changing faster the ever. How does change affect Australians and what matters to them? How do brands evolve to stay relevant, meaningful and get ahead?This exciting Strategy Consultancy holistically explores culture, decodes behaviour and mines data at scale, to shine a big, beautiful, bright light on change. Their driving purpose is to help businesses transform their services, products, experiences creating profitability and better outcomes for Australians.They thrive on a constant stream of complex project work – all completely customised and across many areas: Brand, Building Space, Behaviour Change, Audience & People, Customer Journeys & UX, Innovation and Cultural insights & Futures.Role responsibilities:

• Be a key point of contact for clients – building strategic relationships
• Enjoy a range of Government & Commercial clients
• Unpack client problems by investigating culture and behaviour
• Leverage special technology to mine larger data sets
• Manage the entire consulting lifecycle – research design, experimentation, data analysis, data synthesis
• Employ qualitative consumer engagement techniques – groups, workshops, ethnography, social media etc
• Uncovering evidence-based insights and take a lead on delivering story-led presentations
• All the way through to design and application of strategy

Who are you?

• Previous experience working in insights-led strategy – market research/brand strategy/planning etc.
• Demonstrated experience of qualitative research methodologies essential
• You can think analytically, creatively, and laterally all at once
• You are deeply passionate about cultural insights, behavioural science and love learning
• You enjoy a varied role tackling problems such as: brand strategy & communications, product experience and service design, decoding society at scale, illuminating people and tribes.

Culture & Benefits:

• 50+ national independent national consultancy – diverse, empathetic, busy, immersed and totally engaged in really intriguing marketing and business challenges
• Future-facing, tech-enabled and highly consultative
• Committed to a brighter future – working towards B-Corp, Reconciliation Australia and progressive employee benefits, such as:
• Flexible working – additional leave for extra long weekends + wellness days + additional holiday + WFH or office flexibility
• Heaps of social team events and community activities
• Progressive parental policies and other support systems
• Ongoing training and learning sessions to stimulate creative minds!

Send your CV to Gemma Lewis (Director, APAC) at Resources Group glewis@resourcesgroup.com or call Gemma on 0452 417 265 for a confidential discussion about this role and other related opportunities.About Resources Group
We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC.
Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background.