AddressAlexandria NSW 2015, Australia Req #7448
About the Role:As a Social Media & PR Marketing Coordinator at Nude Lucy, you will play a pivotal role in shaping and executing the strategy across various Social Media channels. Your responsibilities will encompass content creation, sample management, and end-to-end ownership of Nude Lucy’s social channels. The ideal candidate will have a passion for fashion and content, a keen eye for trends, and the ability to engage with our target audience effectively.
Your key responsibilities will include:
1. End-to-End Channel Ownership:
- Collaborate with marketing team to create a Social Media calendar.
- Monitor and report on key metrics that supports brand growth and sales.
- Assist in the development and management of Social Media marketing and influencer marketing strategy.
- Take end to end ownership of Nude Lucy’s primary Social Media channels, including but not limited to Instagram, Facebook, TikTok, and Pinterest.
- Develop and implement channel-specific strategies to drive reach, engagement, followership, and brand loyalty.
2. Content Creation:
- Develop and create compelling, on-brand content for Nude Lucy across multiple Social Media platforms. (Instagram, TikTok, Pinterest & any new emerging Social Media channels)
- Be able to identify, create, edit and post still life and video content to ensure we are reactive and first to market across our social channels.
- Where required collaborate & brief our graphic designer to produce visually appealing graphics, videos, and other multimedia content.
- Sample Management:
- Manage product samples, ensuring timely delivery and coordination for photoshoots and promotional activities.
- Work with our brand partners to request & return samples
3. Reactive to Social Media Trends:
- Stay abreast of the latest trends on TikTok and incorporate relevant content into the overall Social Media strategy.
- Leverage TikTok & Meta features and algorithms creatively to enhance brand visibility and resonate with the target audience.
4. Working with KOLs and Influencers:
- In collaboration with Nude Lucy’s PR agency, identify and build relationships with Key Opinion Leaders (KOLs) and influencers
- Collaborate with Nude Lucy’s PR agency on influencer marketing campaigns to amplify brand reach and engagement.
- In collaboration with PR and the marketing manager, plan and execute events with our community of KOLs to support store opening and product launches
To be successful you will ideally have the following experience / qualifications:
- Proven experience in Social Media marketing, with a focus on fashion or lifestyle brands
- Live and breathe TikTok & Instagram with your foot always on the pulse
- Strong understanding of fashion culture and trends.
- Proficiency in content creation tools and platforms.
- Experience working with influencers and managing partnerships.
- Excellent communication and interpersonal skills.
- Proficiency in reporting and understanding of key Social Media metrics.
At Accent Group Limited we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land. The Aboriginal and Torres Strait Islander and Maori people.
