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SalaryCiti Retail Services (CRS) is a leader in the payments industry. CRS has long-standing partnerships with industry leaders including Best Buy, Macy’s, The Home Depot, L.L.Bean and Wayfair. Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast-paced environment.While we're a global bank, our mission is simple: We responsibly provide financial services that enable growth and economic progress. As one of the largest and most recognized brands in financial services in the U.S., we deliver the finest customer experience and innovative solutions — collaborating with best-in-class partners along the way.What we’re looking forThe U.S. Personal Banking Marketing team is looking for talented, creative and ambitious Marketers.This role is an opportunity to leverage Citi’s high-tech, high-touch relationship model.The Franchise Marketing CMO team is a key group within the U.S. Personal Banking Marketing team that supports the Citi Retail Services marketing organization, focused on driving marketing initiatives across franchise partners. The VP, Partner Marketing Manager will lead the marketing strategy and program delivery. The role is responsible for leading the development of short and long-term strategic credit marketing plans to drive new accounts, sales, receivables, and revenue growth. Core responsibilities include:(1) Develop and own the annual marketing plan to drive growth - inclusive of campaign strategies, segmentation and offers,
(2) Manage / facilitate necessary approvals for initiatives inclusive of funding approval, legal, and compliance
(3) Work with the client and agencies to create best-in-class marketing communications that drives customer action,
(4) Partner with cross functional teams including Risk and Decision management to assess performance, optimize and sharing learnings,
(5) Ensure all campaigns adhere to all legal, compliance, and control requirements and documentation is properly maintained.The VP, Partner Marketing Manager will serve as a primary day-to-day contact with Citi’s Partner Management team, internal cross-functional teams, as well as the Partner to drive new accounts and usage that will generate profitable sales for both Citi and the Partner. The incumbent will be expected to challenge the status quo and drive innovation through digital and traditional marketing channels, integration in the customer shopping journey and targeting optimization.A successful VP, Partner Marketing Manager will possess the following:Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross functional stakeholders and partnersCuriosity and passion for marketing, staying abreast of industry news, best practices, and emerging trendsIn-depth marketing experience across digital and non-digital channelsAbility to use data to proactively identify opportunities for driving new accounts/sales to meet goalsAction-oriented who pushes self and others to achieve the best possible experience for our customersAbility to work and excel in a virtual work environment where management, peers and clients may not be in the same physical locationKey Responsibilities:Be a Growth champion within the business. Build annual engagement plan of record to drive retail and credit sales growth, with ongoing monitoring of key program performance indicators, including sales and accounts. Develop program strategy and provide marketing leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales. Closely align with Partner Management team to develop shared goals and objectives, define priorities, and deliver consistent voice to partners. Ensure adherence to all business and regulatory requirements, including Legal, Fair Lending, and Compliance. Strong focus on improving internal compliance processes with key partner by leveraging strong project management and organizational skills. Working closely with legal to develop processes to secure legal approvals more efficiently. Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams. Facilitate / lead strategic and tactical marketing discussions with Partners. Create presentations and other documentation for both external Partner meetings as well as internal reviews. Develop and maintain partner marketing calendars. Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation. Collaborate with Decision Management to monitor / analyze campaign performance for optimization and to recommend new initiatives for growth. Partner with marketing colleagues to share best practices and ensure alignment across businesses. Leverage research and data tools to make informed decisions.RequirementsKnowledge of private label and/or co-brand credit card marketing programs and performance driversAbility to analyze / interpret data and leverage that data to develop smart marketing strategiesExperience leveraging multiple marketing channels to maximize ROITrack record of successfully managing complex marketing programs in a highly matrixed team environmentPartner / client-facing experienceStrong understanding of marketing principlesBachelor’s degree required, MBA in Business, Marketing or Marketing Management preferredStrong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver resultsDemonstrated ability to deal with ambiguity and prioritize and manage projectsAbility to lead cross-functional team (including CMO, Business Operations, Decision Management, Finance, IT)Strong written, verbal, and interpersonal communication skillsSolid project management skills with strong attention to detailPromotes a strong culture of teamwork across organizational boundariesAwareness of regulatory environment and impact on credit card marketingJob Family Group: MarketingJob Family: Marketing Program ManagementTime Type: Full timePrimary Location: Schaumburg Illinois United StatesPrimary Location Full Time Salary Range: $114,720.00 - $172,080.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Anticipated Posting Close Date: Apr 02, 2024Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. 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